FASHION RETAIL / Aug 16, 2019
RETAIL FASHION BUSINESS: HOW TO INCREASE YOUR REVENUE
The point of having a clothing boutique is selling and generating revenue. It’s not enough to only have beautiful clothes in the window display, or that the store has a good location (although this helps a lot). As a manager or boutique owner, you have to look for strategies that help the business generate more revenue.
We recommend brainstorming with all the ideas that come to your mind, no matter how crazy they may seem. Perhaps one of them may lead you to really stand out from your competition and be more attractive to customers. But, while that happens, we want to give you some tips that you can put into action immediately.
Let’s start from the point that you’re already operating a clothing boutique, maybe for years now, and you want to increase its revenue.
Diversify your offers
It's important never to stop diversifying the offer of products at the boutique, but without reaching the point of being a store that sells everything. Under the same line that your store currently has, expand the categories of your products.
For example, if your clothing boutique has always focused on day-to-day pieces, including party dresses might be a good idea and could help capture new customers' attention.
The goal is to give reasons for wanting to visit your store frequently.
Create a loyalty program
The idea behind loyalty programs is to retain current customers and convert them into frequent clients. It takes less time, effort and money to do this than attract new customers.
Besides, we all love to feel special and that we belong to a community. In this case, it's belonging to the community of your best clients.
In your loyalty program, you can offer points, special discounts, access to exclusive collections and everything you can think of. Let your imagination fly and create an original loyalty program that makes you stand out from your competition.
Really know your customers
We already have talked about the importance of market research in other articles
. It will help you to understand your customers better, to know what they want, what goes through their minds and how their relationship with clothes is.
A serious mistake is to think that you know well who your customers are, without really having data to support it. Get down to work, do market research and take advantage of all the information (good and bad) that you get from it.
Be an expert
As a customer, there’s nothing better than feeling that we’re buying from a specialist. In your case, it is clothing, and that’s why it’s important that when customers enter your store, they feel that the persons who are helping them really know what they’re talking about.
This leads us to your staff training. Invest and dedicate time to specialize in your area, to train them to give personalized and high-level service. This really makes a difference in stores and can be a great trigger for increasing your sales.