FASHION RETAIL / Jul 03, 2019


As the owner or manager of a fashion boutique, it’s easy to get discouraged and frustrated when sales are low or when you don’t receive enough visits to your store.

At times like these, you need to know some tips and strategies that will help you get your store back on track to increase sales and make it a thriving business.

Here are 7 tips that you can easily implement and that will improve the sales of your boutique.

Give people a reason to visit your store

One of the main things you can do to promote your store is to give people a reason to visit it.

Whether you organize a private event, offer products that’ll be available only for a limited time or you distribute online coupons that can only be used in your physical store.

Focus on the way you sell

Of course, it’s crucial that you have quality suppliers with excellent products, but also the customer service and the way in which you sell is very important for the success of your store.

Train your staff to be friendly and helpful with customers at all times, improve your refund policy, and be accessible on social media. In a nutshell, offer an extraordinary complete experience for your clients.

Building this type of customer service may cost a bit more in the short term, but it’ll help you have a very healthy final balance with happy and loyal customers.

Never stop analyzing

Analyze your sales or the absence of them; of previous days and even of previous years. Analyze the products you have in inventory and the sales of each of them. Also analyze your competition, your customers and your employees. All that analysis will help you determine what you can do to improve your sales, your marketing strategies, the performance of your employees and even yours. Never stop analyzing.

Motivate your customers to pre-order

If you sell prom dresses, be sure to do an advertising campaign in which customers feel that time and inventory is limited and that it’s best to buy or order their dresses in advance.

The feeling of limited time and limited edition motivates buyers to act, as they won’t have the opportunity to obtain those products at another time of the year, or at least not in the same way.

Be locally relevant

As much as possible, get to know in-depth the community in which you operate. This will help you find marketing and awareness ideas with which local people will connect more easily.

Organize events

If possible, organize at least one event per month in your store. Events can attract visitors and fill your boutique with potential customers.

For example, you can organize a fashion show, a makeup class or a personal style course. The idea is to offer an event related to your fashion store and provide something of quality to attendees who can become customers.

Tell a visual story in your window display

If your store is in an area with a lot of pedestrian traffic, create a beautiful window display that tells a story. From the outside, your store should invite people to go in.

A well-designed window display attracts the curiosity of customers and encourages purchase.

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