New York Fashion Week is over and, like every year, it’s a time where the top trends that will be present during spring and summer come to light.

This event is considered the most important in the fashion industry, so, everything that happens there has a great echo in fashionistas who always want to be on-trend.

As the owner or manager of a fashion store, you must keep up with the trends that will be present in the coming months. Time flies and spring will arrive soon, so we want to share with you the spring/summer 2020 fashion trends that you should definitely consider having your fashion store up to date.

Trend color: Orange

While soft tones such as sage green, champagne, baby blue and blush have been the kings of the 2019/2020 fall/winter season, spring and summer are another whole story.

The season of flowers, sun and clear skies will be filled with vibrant colors. Orange will be stellar, but yellow and fuchsia will also have a fabulous presence. Wardrobes will be flashy and joyful with these fun colors.

Prints

Prints are back in all their versions: floral, animal print, geometric, polka dots, you name it!

It may seem a bit obvious to use floral prints in spring, but that’s what will be on-trend, so, welcome all possible prints!

Boho-chic looks

Although the boho-chic style has been present in fashion for some time now, in spring-summer 2020 it will come stronger.

Relaxed, but very feminine looks that are ideal for the sunny season.

Sexy but classy

In our article about the dress trends that every girl will be wearing in 2020, we talk about seeing a lot of skin.

In New York Fashion Week this was confirmed. So, front and back necklines, miniskirts and lace details will be super trendy throughout the spring and summer. Of course, everything with style and class.

Oversized sunglasses

If your store also sells sunglasses, you should know that the oversized style is what everyone will be looking for. Don’t stay out of the trend; prepare your boutique with a fun collection of large sunglasses.

In terms of fashion trends, 2020 will be coming with a lot of surprises.

In the most recent fashion shows it’s been clear what the main trends in dresses will be for 2020. From colors that usually go unnoticed to styles that seemed stored in the wardrobe, there’s no doubt that new year means new styles.

Check out the dress trends that are coming strong in 2020 and prepare your fashion boutique to impress your clientele.

Long white dress

The white dress is not just for brides and this will be more than evident in 2020. Once again, the most famous fashion shows are the ones to blame for this trend that will be present throughout the year.

A fever for white dresses is coming, and they’ll be the perfect outfit for all kinds of events: proms, galas, anniversaries, etc. However, we’re not talking about any type of white dress. We’re talking specifically about long white dresses, so consider having several models in stock.

Skin everywhere

In 2020 we will see a lot of skin. It’s the trend: crop tops, cut-out dresses, spaghetti straps, and naked backs.

The skin will become the protagonist and for this, girls need dresses that let them show it elegantly. Do you already have in your stock dresses that show some skin in a fun but classy style? If not, it’s time to order them from your suppliers.

Mini dress for evening events

The mini, fun, flirty, and avant-garde cocktail dress will be the favorite option for evening events in 2020.

Don’t worry, long dresses will continue in the hype, especially white ones, as we’ve already mentioned. However, the trendiest girls will want to wear mini dresses for their evening events. Give a boost to your inventory with a good selection of mini dresses in all kinds of colors and fabrics.

These three dress trends are coming strong in 2020. Carefully planning the stock that your store will have during the year is key to having your current customers happy and attracting new ones.

It is said that less is more, and this also applies in fashion. Sometimes, the most elegant, beautiful, and sexy dresses are the simplest.

You don’t need to be covered with rhinestones or wear a dress with an extravagant fabric full of eye-catching details to look good. Plain dresses are on a trend more than ever and are a “must” of any wardrobe.

Fall in love with your plain dresses.

• They are elegant

Plain dresses are extremely elegant.

Take for example the dress that Meghan Markle wore on her wedding day. It was absolutely beautiful and turned the fashion world upside down for its simplicity. You don’t need more to look simply fabulous. A minimalist, straight, plain dress with no adornment of any kind will do the trick.

• They look good in all kinds of events

If you don’t have a clue about the dress code of the event you are attending, with a simple plain dress, you can’t fail.

This type of dress is one of the most versatile since it looks good both in day and night events, elegant celebrations, or parties with a more relaxed vibe.

Plain dresses are the ultimate party dresses!

• They are the perfect match for oversized accessories

If you’re all about oversized accessories, then a plain dress is your best choice.

With on-trend block colors, plain dresses allow accessories to make a statement. So, say hello to oversized earrings and create an impact look for your next party.

Are these enough reasons to love plain dresses? Don’t stay out of this trend and include in your wardrobe an elegant, but fun plain dress. Whether you choose pastel shades or vibrant tones, we assure you that you’ll look fabulous no matter where you go.

Wedding dress trends for 2020 have arrived!

As the owner or manager of a bridal shop it’s important to be aware of them in order to include them in your inventory, and thus satisfy the requests of your clients who arrive in search of the latest trends.

Keep reading, as in this article we’ll highlight 3 trends that have taken over the most exclusive fashion shows, and that in 2020 every bride will want to wear.

Trend #1: lace wedding dress

Once again, lace wedding dresses are the absolute star of the wedding season.

We’ll see lace on the top, on the skirt, on the neckline, on the arms and making a fabulous match with transparencies.

The fancy detail of the year: the combination of lace and tulle that gives an airy and romantic look.

In addition, this year we’ll have more structured and thicker fabrics than in previous seasons.

Feathers, rhinestones and sequins return to give a vintage touch to the bridal look.

Trend #2: the Meghan Markle euphoria

Yes, although Meghan Markle’s wedding with Prince Harry was in 2018, the euphoria for the wedding dress that the Duchess of Sussex wore is still in trend and will continue at the 2020 weddings.

Simple lines, minimalist designs and the purest white color. Satin dresses or silk veil. Simplicity and elegance at its finest.

Trend #3: bare back

Every year, backless wedding dresses are one of the big favorites. They’re sensual and delicate at the same time.

The back neckline can be quite pronounced, or low enough to show the skin with style.

Sleeves also come strong in the bridal season, so having wedding dresses with both trends (bare back and sleeves) in your boutique will be a fantastic option for brides-to-be.

Some colors become trendy in a particular fashion season, while others are timeless and make any girl look fabulous.

This is the case of champagne, a color whose tone lies between ivory and cream and evokes clarity and purity with an obvious elegant touch.

If champagne is not a color you have on your radar when buying a dress, we’ll give you three reasons to love it and want it immediately in your closet.

Reason #1: It’s versatile

Champagne is one of the most versatile colors that exist. It goes well for day events, but also night parties. It’s a tone that can be used in serious celebrations or in gathering with a more relaxed vibe.

It’s a neutral color that you can easily combine with more vivid tones to create a more striking and fun look. If on the contrary, you want to portray a serious appearance, then you can maintain its implicit sobriety by combining it with colors like brown and gray in light tones.

Reason #2: It’s elegant

Probably the first color that comes to your mind when thinking of elegance is black, but in reality, champagne is even more sophisticated. Besides, thanks to its versatility, you can use it in a first-class morning event (which is not recommended with the color black) or for a gala party at night.

If you have never used champagne as a fashion color and an elegant event is approaching, give it a try. We promise you will love how it looks.

Reason #3: It fits all skin tones

Last but not least, champagne is a color that goes well with any skin tone.

It doesn’t matter if you have light, brown, or dark skin, champagne will delicately highlight your natural skin color, without contrasting too much or resulting in an exaggerated look. Neutral colors are very benevolent and always a good bet.

Are you convinced to give champagne a chance? Do it, you’ll look fabulous in it.

For any dress boutique, it’s essential to know the fashion color trends of the season and have pieces of those tones in their inventory.

Every year, the fashion shows of the most recognized brands in the world dictate the trends in colors. And while shades like black never go out of style, there are others like sage green that are all the rage and all the girls want to use it. Therefore, it’s recommended to be aware of the color trends and display them in the shop windows.

This fall-winter season, the big names in fashion refuse to see all gray or all black. Instead, they have given a leading role to soft colors that will brighten the last season of the year.

It’s time to prepare your fashion boutique for the fall-winter season 2019/2020. These are the color trends.

1. Sage green

Soft colors will be essential throughout the fall/winter season, and the tone that all eyes are on is sage green.

This green is elegant, soft, and fresh, and thanks to its subtle gray notes, it’s very easy to combine. It had an important presence throughout the nineties when fashion icons like Princess Diana used it. Now it’s back and stronger than ever.

2. Baby blue

Another soft tone that’s already trending this 2019 is baby blue.

Seen in top fashion shows, this blue gives a luminous touch to any wardrobe and is perfect for daytime events.

3. Champagne

Neutral colors are always among fashion favorites, as they are versatile and so easy to use.

After appearing at major fashion shows of late, champagne was very popular in the summer and will continue for autumn and winter. Champagne is ideal for a one-color look, or to create an explosive combination with brick-red accessories.

4. Blush

We’ve said it… soft colors are leading this fall/winter season.

Among the pastel colors, blush can’t be overlooked. It has had a significant presence since spring. It’s versatile, timeless and fits all skin tones.

5. Mauve

Major players in the fashion industry have stated that mauve is one of the colors that will have a huge presence in the season. It’s a perfect hue to break with all of fall and winter fashion rules.

The point of having a clothing boutique is selling and generating revenue. It’s not enough to only have beautiful clothes in the window display, or that the store has a good location (although this helps a lot). As a manager or boutique owner, you have to look for strategies that help the business generate more revenue.

We recommend brainstorming with all the ideas that come to your mind, no matter how crazy they may seem. Perhaps one of them may lead you to really stand out from your competition and be more attractive to customers. But, while that happens, we want to give you some tips that you can put into action immediately.

Let’s start from the point that you’re already operating a clothing boutique, maybe for years now, and you want to increase its revenue.

Diversify your offers

It’s important never to stop diversifying the offer of products at the boutique, but without reaching the point of being a store that sells everything. Under the same line that your store currently has, expand the categories of your products.

For example, if your clothing boutique has always focused on day-to-day pieces, including party dresses might be a good idea and could help capture new customers’ attention.

The goal is to give reasons for wanting to visit your store frequently.

Create a loyalty program

The idea behind loyalty programs is to retain current customers and convert them into frequent clients. It takes less time, effort and money to do this than attract new customers.

Besides, we all love to feel special and that we belong to a community. In this case, it’s belonging to the community of your best clients.

In your loyalty program, you can offer points, special discounts, access to exclusive collections and everything you can think of. Let your imagination fly and create an original loyalty program that makes you stand out from your competition.

Really know your customers

We already have talked about the importance of market research in other article. It will help you to understand your customers better, to know what they want, what goes through their minds and how their relationship with clothes is.

A serious mistake is to think that you know well who your customers are, without really having data to support it. Get down to work, do market research and take advantage of all the information (good and bad) that you get from it.

Be an expert

As a customer, there’s nothing better than feeling that we’re buying from a specialist. In your case, it is clothing, and that’s why it’s important that when customers enter your store, they feel that the persons who are helping them really know what they’re talking about.

This leads us to your staff training. Invest and dedicate time to specialize in your area, to train them to give personalized and high-level service. This really makes a difference in stores and can be a great trigger for increasing your sales.

Are you looking for a party dress? You’ve probably seen tons of options, but maybe some of them don’t convince you, or you don’t know if you’ll look good wearing them. While looking for dresses that match your body shape is essential; choosing an option that also suits your personality will make you feel completely happy, beautiful, and self-confident.

Of course, we know that there can be many types of personalities, but to make this article more practical, we will focus on three: outgoing, reserved, and relaxed.

Keep reading and find the ideal party dress for you according to your personality.

Type 1: Outgoing

Take advantage of your outgoing personality to wear whatever party dress you like. You’re not shy nor do you care about having all eyes on you, so use this in your favor when choosing how to dress.

Get a dress with sequins, fun and that goes with your personality. If you’re outgoing, it’s very likely that you are also very active, so keep an eye on comfort. There’s nothing better than wearing a cute and fun dress, but it should be comfortable enough for you to dance and walk up and down throughout the party.

2. Reserved

Being serious and not wanting to get much attention doesn’t mean you can’t look amazing at a party.

We recommend choosing a dress in a classic color, nothing very bright or with an exotic tone. Sparkle and flashy details are probably not much to your liking, so opt for a plain dress or with a little lace to give it a nice touch.

Being a reserved girl doesn’t mean you need to hide all of your skin. If you like your shoulders, you can choose a dress with bare shoulders, but whose neckline doesn’t show more than you feel comfortable showing.

3. Relaxed

The relaxed personality is right in between outgoing and reserved personalities. You are a simple girl who has no problem to be dancing all night or to be sitting in a more serious atmosphere.

We recommend choosing a simple dress, but with something that makes it stand out. It can be a fun halter neckline, a bright detail, or use a color or fabric that is out of the ordinary.

The idea is that you feel good and comfortable to enjoy the party to the fullest.

The time has come for you to choose your wedding dress. We don’t want to put any pressure on you, but the eyes of all your wedding attendees will indeed be on you, so we can imagine that you’ll want to look more beautiful than ever on the big day.

There are dozens of wedding dress styles and the ideal dress for you is the one that best suits your personality and your body shape, as well as the place and particular vibe you want to imprint in your wedding.

To make your choice easier and to help you to find the wedding dress of your dreams, we will suggest 5 gorgeous wedding dress styles.

1. Classic princess style

Let’s start with the classic wedding dress, whose silhouette is princess style.

This type of dress goes very well for all kinds of bodies, and it’s ideal for day and night weddings. It’s a timeless, romantic, and very comfortable style.

2. Romantic

If you like the romantic style, but you don’t want the classic princess silhouette, you can go for a mermaid dress with lace details.

You can give a sexy touch to your wedding look by choosing a dress with bare shoulders and a sweetheart neckline.

3. Modern

Modern style wedding dresses are based on clean lines and simplicity. They stay away from heavy fabrics and elaborated designs to welcome beautiful minimalism.

This wedding dress style is ideal for elegant weddings and beach weddings.

4. Boho-chic

For some years now, the boho-chic style took over the wedding universe.

This style is characterized by integrating natural, rustic, and ethnic elements. In the case of boho chic wedding dresses, these have an influence of hippie echoes and break with traditional wedding dresses with soft and vaporous fabrics.

If you’re having a boho-chic celebration, you can break the mold and play with the materials, silhouette and length of your wedding dress.

5. Glam

Glam is one of the most elegant styles.

Glam wedding dresses are full of spark and eye-catching details. Usually, they are skin-tight dresses that have a dramatic element that completely captures all the attention.

Which of these wedding dress styles is for you?

Making your mark in the ultra-competitive world of fashion is not easy; but it’s totally possible if one of the most essential aspects isn’t overlooked: brand promotion.

It’s no secret. The key to the success of any business is to work in a consistent and disciplined manner.

If you want to have more successful brand communication and increase your sales, take a look at these simple tips to promote your fashion boutique.

Have a website full of personality

Websites remain essential for brands. Having a good site that grabs the visitor’s attention in less than 7 seconds is key.

To achieve this, you must give your brand a personality. Make the tone of communication and design revolve around the public your products are targeting.

Photographs are essential to get the attention of your potential clients, so make sure you have striking good-quality images.

Blogs have also become an essential tool to attract and retain customers. Start a brand blog and turn it into a fun and useful communication channel for your target audience.

Become the king of social media

Social media has revolutionized the way of marketing and reaching customers. However, the key is to produce content on a regular basis and understand the difference between each social media channel.

Creating content for Facebook, Instagram or YouTube is not the same. Each one has its own codes and styles, and users are different because their way of consuming content is different.

So, become the king of social media by learning the specific techniques of each one of them and by dedicating time to produce content. But, once again, it will do no good if you publish an incredible post today but don’t come back to publish anything in three weeks. Consistency is the basis for an active and successful social media channel.

If you don’t have time or prefer to leave social media in the hands of professionals, you can also hire a digital marketing agency to do this.

Offer memorable packaging

The packaging in which you give or send your products says a lot about your brand. It can be the difference between wanting to buy again in your store or not.

A beautiful package is a great way to make your brand memorable and will make your customers want to share photos of their new purchase on social media.

Hire a designer and create together a package that is cheap to produce, environmentally friendly and totally memorable. Let your imagination fly, brainstorm, ask your friends and customers, and you’ll see that you can easily create unique and distinctive packaging for your brand.