According to different studies, acquiring a new customer is anywhere from 5 to 20 times more expensive than retaining an existing one. This data makes clear the importance that customer loyalty should have for a business.

But how do we get customer loyalty? Some strategies can help your clothing boutique build customer loyalty. Adapt them and always focus on your customers. Give them what they need and not just what you want.

Make use of the surprise factor

The surprise factor will help your customers perceive the difference between your store and the competition.

Offer them something new that will surprise them. It can be a last-minute special offer, some detail in their purchase, a note, some style advice, whatever is on your mind. The idea is that you get creative and surprise your customers every time they buy something from you. This will make all the difference.

Make them feel in a close and familiar environment

This is especially easy when it comes to a physical store since personal interaction incites closeness.

Make your customers feel as if they were talking with someone they know from a long time ago and who they trust. People come back where they feel comfortable and where they can ask whatever they want without fear of being judged.

Promote the feeling of belonging

All humans like to feel that we are part of something, whether it is a group or a community.

Make your customers feel that they are part of your store. Besides providing excellent service, make them part of your store improvements by asking for their comments and suggestions. You can also create a points program that gives them discounts and exclusive benefits.

Offer a great experience selling the best products

The relationship with your customers shouldn’t be limited only to money and products. Offer them a complete shopping experience.

For example, when buying a dress, offer your client a quick image consultancy, give her advice to take advantage of her figure or even take photos so she can see how she looks with that dress from different angles. Including a drink in this experience is also a good tip. Offering a complete shopping experience can create customer loyalty and will transform your customers into your best ambassadors.

Of course, the products you offer should be of the best quality, with excellent design and premium fabrics. GLS dresses feature quality, designs and excellent prices. We would embrace the opportunity to become your premier dress supplier.

Send us a word. Let’s build customer loyalty together!

Quinceañera dresses have evolved. The trend is increasingly going towards sumptuous designs with various layers of fabric, mixing colors and textures, as well as beautiful embroidery with rhinestones.

These dresses should be contrasted with delicate makeup and a simple hairstyle to result in a perfect quinceañera look. You don’t want to look overloaded or without harmony between your dress and your personal style, so here we share some tips for you to shine like never before with a beautiful and desirable quinceañera look.

Tip 1: Makeup and hairstyle

You are probably eager to try dozens of makeup products, but believe us, you will have a lifetime to do so. Enjoy your youth, you are about to turn 15, your skin is radiant and your natural beauty is charming.

Use makeup only to accentuate your features, but not to completely cover your face. We recommend to accent your eyes with eyeliner and mascara and use lipstick in a light shade. And that’s it. The more natural your makeup, then you will look prettier and have better contrast with your amazing quinceañera dress.

As for the hair, ask for a simple hairstyle with little hairspray so that your hair looks as natural as possible.

Tip 2: Accessories

Accessories are a great ally to give a boost to any party look, but this time you will wear a striking dress. Find simple accessories that complement you, but that they don’t attract too much attention.

The idea is to have a natural balance between accessories, dress, makeup, and all the elements of your personal style for that day.

Tip 3: Shoes

In addition to what we mentioned above, you should think about the shoes you will wear on your special day.

If you want to wear heels, be sure to walk with them and your dress several times before the big day. This will help you to dominate the height of your shoes and the length of your dress.

If you prefer to be more comfortable and dance nonstop, then opt for flat or low-heeled shoes to be up and down all night.

There you go, it’s time to shine with a perfect quinceañera look!

Do you want to sell premium designer dresses in your fashion boutique? Offering high-quality and unique designs at best prices will make more than one girl become your loyal customer.

We give you some tips that you should consider when choosing the best premium designer dresses for your stock. Take note and make your fashion business thrive!

Dresses for different special occasions

Variety is the key word. It’s what your customers look for.

Unless your dress boutique specializes only on a special occasion (for example, weddings), you should consider having dresses for different special occasions in your stock. Prom, gala, cocktail dresses, evening events, quinceañera, brides, etc. This way, the same customer can return to your store every time she needs a different dress.

Under the same line of variety, you should also look to offer different designs and styles for the same occasion, diversity of fabrics and colors.

Greater variety = more happy customers.

Make sure you have reliable suppliers

Suppliers are a key element for the success of clothing stores. Without the quality of their work, shipping punctuality and reliability in their processes, it’s challenging for a boutique to operate properly.

There are tons of suppliers out there, but not everyone has enough seriousness and commitment to be loyal and reliable suppliers with whom to build a good and long business relationship. If you have a good supplier, don’t let it go! And if you don’t have it, get rid of it and keep looking for your best partner.

Pay attention to prices

Being premium designer dresses, the prices offered by suppliers can be high, which won’t allow you to have a good profit margin or even not have as many sales as you would like.

Premium designer dresses are not enemies of reasonable prices and proof of this is the offer we have at GLS.

GLS is a company that has been dedicated to the art of making premium dresses for years, produced with the most care, detail and quality control. Over time, our brand has established as one of the leading suppliers of special occasions dresses for retailers in and out of the United States.

If you’re looking for a dress supplier that offers high-quality and premium design, GLS is your best option.

Get in touch with us and start selling our dresses in your fashion boutique. We’d love doing business with you!

For some retail stores, it may be tempting to buy occasion dresses from a medium or low-quality supplier, because they offer low prices and reasonably attractive designs.

But think about it. How dependable is the dress going to be for your important occasion? We’ve heard too many stories of cheap occasion dresses causing a “wardrobe malfunction” on women’s most important events, causing unnecessary embarrassment and pain.  Are you willing to take the risk of experiencing a “wardrobe malfunction” during your important event?

Quite often, customers have the disappointing experience of going into a store where they see moderately “cool” clothes, but when they touch it, see it up close and put it on, they can feel the poor quality of both the fabric and the construction of the garment.

GLS is a company that has been dedicated to the art of making premium dresses at the best prices for retailers. We offer unique dresses of the highest quality at unbeatable prices.

These are the reasons why you should always consider selling only high-quality dresses in your boutique.

Last longer

High-quality clothing is made with care and good materials, so it is made to last and look flawless on your important occasion and for a long time thereafter.

It’s quite unpleasant to buy something and soon have to get rid of it due to its low quality. All shoppers have this feeling, so it will always be better to offer dresses that will do the trick during your important occasion and last a long time.

Fit better

Definitely, quality dresses have a better fit on the body. The fabrics will have the movement that they must have and will adapt to the shape of the body.

This is obvious from the first time that the dress is worn, which is usually when customers are in the store trying it on. If they see that it fits, they will want to take it home.

Create loyalty

If you sell high-quality dresses that last longer and fit better, you will automatically be creating loyalty with your clients.

Although you are the owner or manager of a clothing store, you have also been a buyer, and you will agree with us that you have surely returned to buy more than once to a store where they sell high-quality products, which you know will last longer and that will make you look great. That is the loyalty we’re talking about. People return to a store where they see the quality at a good price.

For all this, we’d love to become your premier dress supplier. We have everything: quality, designs and the best prices.

Send us a word. Let’s do business together!

There are days when we simply don’t have the time to get ready or we are tired and the naked eye perceives it. If this happens to you frequently, we have some wonderful tricks that won’t take you more than 60 seconds to do and will make you look better in a flash.

1. Rub an ice cube on your face

After your regular facial cleansing routine, gently rub an ice cube over the entire skin of your face. This will help your pores close and tighten.

Ice will also help your facial skin to reduce any inflammation and look fresher and revitalized.

2. Give yourself a quick neck massage

Stress causes the neck muscles to tighten, provoking blood flow to block.

By giving yourself a quick neck massage, you’ll be allowing your blood flow to improve, which will help you to de-stress and think better. This also prevents the release of the hormone cortisol that inhibits the production of collagen, which is essential for skin tone and firmness. After the massage, you will feel a general relief and your face will look fresher.

3. Exercise for 60 seconds

Physical activity promotes proper blood circulation and increases oxygen levels that help speed up the metabolism. You will also get a delicate natural blush on your cheeks.

An exercise that you can do in 60 seconds no matter where you are is to run in the same place or do as many jumping jacks you can in a minute.

4. Dry brush your body

A fast and easy way to exfoliate the skin of the body is by dry brushing it. To do this, you need a body brush, but make sure it’s for dry brushing as the bristles should be a bit stiffer than usual.

Dry brushing your skin helps increase circulation and stimulate lymphatic drainage, which eliminates toxins, resulting in better-looking skin and a healthier system in general.

5. Apply eye luminizer

Take a bit of luminizer with the tip of your finger and gently tap the inner corner of your eye. The warmth of your finger will make the product melt properly on your skin and make you look instantly more awake.

6. Add color to your lips, eyes and cheeks with your lipstick

If you didn’t have time to put on makeup, but you feel that you need some color, simply apply a bit of your favorite lipstick on your eyelids, cheeks and lips. It’s the most practical and easy way to look makeup-sharp in a snap.

The wedding day is one of the happiest moments in many women’s lives. The dearest friends, family, and other loved ones are gathered together to celebrate the beautiful union of two people who love each other and want to make a life as a couple. Of course, that day, all eyes are focused on the bride, so she will surely want to look her best.

If you’re a happy bride-to-be and want to look amazing on your wedding day, we have some proven tips that will help you get the most out of your bridal look.

Tip 1: Choose the ideal dress for your body type

The wedding dress is the main element of your wedding look.

No matter what style you prefer, the most important thing is that you choose a dress that fits your body type. This way, you can accentuate your natural figure and highlight your best attributes, while those little things that you don’t like so much can go unnoticed.

Tip 2: Exercise

At least 5 or 6 months before your wedding, begin to exercise.

It’s not necessary to hit the gym every day for 2 hours. Doing some physical activity at least 4 days a week will be very beneficial for you. Beyond losing weight, which you’re probably not even looking for, exercise will help your body tone and look better in your wedding dress, as well as being one of the best ways to relieve stress.

Tip 3: Sleep well the night before your wedding

A good night’s sleep has the power to repair us on many levels.

Sleep well the night before your wedding to wake up renewed, full of energy and with perfectly rested skin.

Tip 4: Arrive at your makeup and hair appointments with extra time

The unexpected always comes at the worst moments, so we recommend arriving at your makeup and hair appointments at least 15 minutes earlier than scheduled.

You never know what can happen, and it’s better to have plenty of time for your look to be as you really want than to be in a rush. It’s your wedding day, you must give yourself enough time to get ready for the big event.

Tip 5: Bring with you touch-ups

Before the wedding begins, give your mom, sister, or best friend a bag with items you may need to touch up your look. Lipstick, makeup, hairpins, hook pins, deodorant, tissues, etc.

This way, at any time you want, you can take a break and go to the bathroom to give a touch to your makeup and hair, or fix any damage in your dress.

When we talk about clothes, it’s undeniable that quality has been decreasing over the years.

In our global economy, priorities have changed. In the past, clothes were made to last for a truly long period of time. Nowadays, with changing fashion trends all the time, people expect clothes to be cheap, so they can buy every time a new trend comes out.

It’s not easy to find high-quality, fashionable clothes at good prices. As the owner or manager of a clothing store, this is exactly what you want to have in your display racks.

If you want to offer only quality pieces at your boutique, here we discuss some myths around the quality of clothing you can take into consideration when stocking your store.

Myth #1: The more expensive, the better quality

In theory, a high price tag should equal high quality, but this is not always the case.

Check in detail the clothes you want to buy and you will realize that many options with low prices can offer better quality than those with high prices. That is, when choosing your clothing suppliers, do not focus only on the cost of the clothes. First, analyze the clothes, the quality of the fabric and its construction.

Myth #2: A type of fabric is always created with the same quality

It’s common to think that textiles are always created equal. That is, satin is satin, and chiffon is chiffon, right? So they should always have the same quality, right? Wrong. The quality of a fabric can vary greatly depending on where it is manufactured.

So, don’t assume that because a dress is made with a certain fabric, it will be of good quality.

Myth #3: The same brand will always have the same quality

Unfortunately, no.

Some brands are great at making sweaters, but not dresses. All brands and designers have their strengths and weaknesses. Make sure you know those of your clothing suppliers, so you know what to buy from each one and don’t get unnecessary disappointments.

Let’s talk! At GLS we offer premium designer dresses of the highest quality at best prices. We would love to become the premier supplier of your dress boutique.

Beyond thinking that it’s something superficial, feeling good about our appearance can make us more self-confident, be in a better mood, and feel happier in general. Looking at how we look is something we naturally have as humans, so it’s not a bad thing to look for ways to make the most out of our looks.

Keep reading, as in this article we will talk about 6 ways to enhance your appearance and always look amazing.

1. Exercise before going out

Exercise is one of the best gifts we can give our bodies. Not only does it strengthen us, but it helps us get rid of stress and gives a healthy glow to our skin.

It is highly recommended to exercise regularly, but the next time you have an important party or event, exercise a couple of hours before. You will notice that your skin looks more radiant and you will look amazing in your dress.

2. Pay attention to your body posture

Standing and sitting with our backs straight automatically makes us look more stylized and even thinner. Besides, it is healthy for the spine, so taking care of your posture will benefit you inside and out.

3. Take care of your mouth

Our mouth says a lot about ourselves. There’s nothing more pleasant than having a healthy and clean mouth. Therefore, learn to brush your teeth properly and do it three times a day. Floss every night and get professional cleanings at least twice a year.

In addition to clean, white teeth, soft lips are also very attractive. You can exfoliate them with sugar and honey or brushing them with a toothbrush to get rid of dead skin. Do it once a week and you will see the difference.

4. Invest in skin products

Skincare products are an excellent investment. To make them work in your favor, you must know first your skin type and, based on it, buy the products.

The essential products you must have are a daily sunscreen, a gel or soap to wash your face every night, and a daytime moisturizer.

5. Wear clothes that fit

There’s nothing worse for our looks than wearing clothes that don’t fit. The body changes with age and is something we must accept. A big mistake is wanting to wear the same size we did 10 years ago.

Wear the size you really are, neither smaller nor bigger. Your body will look comfortable and natural.

6. Eat healthy

And finally… eat healthy. We only have one body in this life and it is a sacred temple. The best way to treat it is to feed it with good and clean food that will fill it with energy and provide the necessary nutrients to have a healthy life.

Once in a while, it’s nice to enjoy junk food and high-calorie drinks. But let it only be from time to time and make a habit of eating healthy foods.

The best strategy for any retailer is to have suppliers that offer high-quality products at the best prices. This will stimulate sales as it offers the customer the benefit of premium quality at savings.

GLS is a company that has been dedicated to the art of making premium dresses for years. In the hands of our founder Gloria K, our brand has established itself as one of the leading suppliers of special occasions dresses for retailers in the United States, and globally.

Driven by passion and experience, Gloria creates dresses that fit wonderfully to different body types. They are produced with the most care, detail, and quality control.

If you’re looking for a high fashion, premium quality dress supplier, GLS is your best option.

GLS offers premium quality

Since the late seventies, Gloria has been immersed in the world of fabrics. Her in-depth knowledge about prime fabrics led her to found this company whose main focus is to create beautiful premium dresses that all women would like to wear.

In GLS’ history, the solid relations that Gloria built with the luxury brand production factories have been key, since these are the same manufacturing sites that today produce our fabulous dresses.

GLS offers unique designs

We know that the dress that a girl would wear for a gala event is different than for a cocktail party. That is why GLS has an immense catalog of dresses with unique designs that range from the most classic for reserved women to avant-garde for fearless girls.

The exceptional talent and fashion knowledge of our team derive in design options for all kinds of occasions: proms, weddings, XV años, gala, date night, cocktail, etc.

Stock your dress boutique with unique designs that you won’t find anywhere else with GLS!

GLS offers extraordinary prices for retailers

You might be thinking that as we make unique, premium quality dresses, our prices are non-friendly. Wrong! At GLS, we deliver dresses with the utmost attention to detail and quality that meet luxury brand standards but without the high-priced tag.

We want to offer the best option for retailers, that’s why our dresses are unique, of the highest quality, and at unbeatable prices.

Let’s talk! We’d love to become your premier supplier of premium designer dresses.

When we get invited to a party, one of the first things that come to mind is that we want to look fabulous, right?

Of course, the main component of any party look is the dress we will wear, but, once chosen, some tips can help us take our look from good to spectacular.

You don’t have your dress yet and you don’t know how to choose it? Our other articles “Find The Ideal Party Dress For You” and “What To Wear For a Gala?” will also make your choice easier.

Take note of the following tips, choose one, mix them around, and look like a star at your next party.

Tip 1: Wear a bold accessory

It’s no secret that accessories are essential to complete any outfit. But, to take your look to another level, you can choose to wear a bold accessory. What do we mean by bold? A pair of oversized earrings, a funky necklace, or a statement bag with a lavish design.

If your dress is already dramatic and eye-catching, then better skip this tip because you might look overloaded. But if it’s a plain, one-color dress, definitely think about giving it a fun touch with a bold accessory.

Tip 2: Color your lips with a powerful shade

One of the easiest and fastest tricks to boost any party look is to wear a powerful lipstick. Think glowing red, fuchsia, or bright pink.

Well-painted lips will make your face stand out without having to wear too much makeup. So, if you are not a girl who loves to wear too much mascara or eye shadows, with a powerful color lipstick, it will be more than enough to steal glances.

Tip 3: Accessorize your hair

Take your bun or updo from dreary to fabulous with a jeweled hairpin. You can also go for a glittery headband or, if you want a unique touch, thinking about a feather hair extension will definitely give you an unexpected, but super fun look.

Tip 4: The most important: be confident

It won’t matter the dress, the accessories, your lips or hair if you don’t have confidence in yourself. This is the most important part to look really fabulous. So, whatever your style, be yourself. If you feel confident and comfortable with what you’re wearing, you will transmit it to everyone and you will truly shine at any party.

Are you ready to rock your party look?🎉