ALTERNATIVES TO TRADITIONAL WEDDING DRESSES FOR ROCKSTAR BRIDES

You may have heard this fashion advice once or twice before: if you don’t feel like yourself in an outfit, don’t buy it!

The same goes for wedding dresses. Especially wedding dresses! It’s your big day, and you want to feel like your confident self on your special day. So be unique and authentic in your own style, and don’t let old traditions stand in your way.

These days it’s praised to be yourself in every part of your life, and that includes your wedding day.

— Top Trending Non-Traditional Wedding Dress Ideas —

If long, white, or veiled is just not you, let’s check out some styles that put a twist to traditional wedding dresses. The possibilities are endless, and you can definitely add a touch of your personality to whatever outfit you end up choosing.

1. A Two-Piece Set

White Two Piece Long Dress with Slit

Get the look: style GL2373 | Two-Piece Prom Dress with Embellished Lace Top

A two-piece wedding dress is a fun and fabulous way to switch up from the usual bridal look. This mermaid two-piece beauty, style GL2373, for example, includes a lovely jeweled crop top with a long skirt bottom. Now, this can go in many directions to suit your needs.

Feeling more outside the box? You can even mix and match your two pieces! You can have an outstanding crop top style with a plain skirt or switch it around with a basic crop top and an out-of-the-box type of skirt. It can be long, short, a tutu, or split kind of skirt. Whichever suits your personality and makes you stand out on your wedding day!

2. A Wedding Jumpsuit

girl in white wedding jumpsuit

If you’re not a dress or skirt type of person, a white jumpsuit might just be the perfect fit for you. You can get all kinds of designs when it comes to jumpsuits, short or long. They can be flashy and have very original styles. Choose whatever matches your personality best. If you’re not comfortable in a dress, a jumpsuit will surely keep you comfortable and allow you to move, dance, and entertain your guests all night long.

3. Short Wedding Dresses

White Corset Back Short Dress

Get the look: style GS1978 | Sweetheart Glitter Mesh Homecoming Dress w/ Corset Back

Another cute alternative is a short wedding dress, style GS1978. Short gowns are another way to stand out on your wedding day. You can go for a sleek, simple short dress or go all out with a puffy tea-length dress. There are even some with feathers, fringe, and glitter.

With a shorter dress, you’ll also have an option to show off some wedding accessories like shoes, and of course your legs.

For example, if you want to go for a total rocker bride look, you can throw on a funky leather jacket that match your short wedding dress. Maybe add feathers to your hair or even a unique headpiece. Adding these small details can help you go from bride to all-around queen!

4. Anything But White

woman in pink dress

Get the look: style GL1923 | Embroidered Mesh Boat Neck A-Line Long Dress w/ Sheer Back

Who says you can only say “I do” in white? In this day and age, colors are totally acceptable. People will definitely be turning heads to watch you walk down the aisle.

Take this gorgeous pink gown, style GL1923 for example.

Here are a few other color choices that are trending currently for the all-out brides who want something different:

  1. — Blush Pink
  2. — Scarlet Red
  3. — Bright Yellow
  4. — Bright Boho
  5. — Colorful Watercolour Designs
  6. — Sheer Panels
  7. — Black and Nudes
  8. — Rose Gold
  9. — Gold
  10. — Two-Toned
  11. — Coral Colour
  12. — Navy Blue
  13. — Greens
  14. — Pastels

These are just to name a few. Adding color to your wedding gown can really bring out your personality and make you stand out in a crowd.

It’s now easy to set yourself apart from the other brides, and if you want to rock and roll your way to the aisle, you can definitely do so, in style! The key is being true to your style and finding a gorgeous piece to complement it!

Browse our bridal collection for more wedding dress ideas and find other fashion pieces for special occasions.

5 WAYS TO ROCK THE SWEETHEART NECKLINE ON YOUR WEDDING

A sweetheart neckline is as feminine and romantic as it sounds—it has a high back, low-cut front, and is shaped like the top of a heart. For an occasion like your wedding, it’s absolutely fitting.

What’s extra sweet about a sweetheart neckline? It’s one of the most versatile, flattering necklines around. It can work to enhance (and create the illusion of) curves. Plus, it elongates the neck and torso, adding balance to the overall silhouette.

A sweetheart wedding dress can have sleeves, straps, or no straps at all. Yes, you really have all the options!

That’s also true for how you style and accessorize it. While versatility is great—it can also be overwhelming to whittle down the options to create your perfect look.

We know you’ll look stunning in a sweetheart wedding gown no matter what. But to help you create a look that’s true to you, here are five ways to rock the neckline on your big day.

1. A strapless dress with a statement necklace — for the bold bride

bride in dress with sweetheart neckline

Get the look: style GL2591 | Sweetheart Embroidered Mesh Mermaid Wedding Gown

Calling all the bold brides out there—this look is for you.

You’re the kinda gal who doesn’t want to hide behind any jewelry or a bold lip. It’s just you and a slinky silhouette.

Want to further accentuate an hourglass figure? Bare your shoulders with a strapless or off-the-shoulder gown.

Throwing your hair up in a low, messy bun exudes confidence. But if you want to choose a bold accessory, some dazzling teardrop earrings would look stunning.

2. An off-the-shoulder gown with tousled tresses — for the laid-back bride

white off shoulder flower applique chiffon long dress

Get the look: style GL3018 | Floral 3D Applique and Embroidery Embellished Bodice A-Line Chiffon Dress

Love the sweetheart neckline but looking for a laidback feel? This one’s for you.

Instead of a glamorous updo, keep your hair down in loose curls. Or, feel free to pin one side or put it in an updo for a little bit more structure.

Wedding gowns with off-the-shoulder sleeves are all the rage right now. Why? They capture so many looks at once—sexy, romantic, feminine, carefree, you name it. No need to add any necklace here if you don’t want to. You can totally rock the feminine neckline as it is!

But come on, it is your wedding day after all—add some sparkle to your look with some shoulder-grazing earrings.

3. A long-sleeve gown with a tiara — for the glamorous bride

bride in long sleeved dress

Get the look: style GL1937 | Cut-Away Shoulder Sheer Sleeve Embroidered Sweetheart Mesh Wedding Gown

For those who are taking this opportunity to dress like a queen (No shame, we’re with you!)—this look has your name written all over it.

What makes it look so regal?

First, the sleeves on this off-the-shoulder gown mimic long, white gloves that a princess would wear. (Anyone else seeing Anne Hathaway in the Princess Diaries?)

But the clear giveaway is obviously the tiara—the model pulls her hair back and adorns her updo with a stunning sparkly headpiece.

If you decide to go for the decorative sleeves and a glamorous tiara, skip the earrings and necklace. A bare neckline will provide balance to your look.

4. A spaghetti strap dress with a floral headpiece — for the boho bride

Get the look: style GL1951 | 3D Floral Embroidery Sweetheart Mesh Wedding Gown

Yes, the sweetheart neckline can also be rocked by the free-spirited bride. How exactly can you make it airy and whimsical?

Spaghetti straps are a great way to dial down the glamour. If you’re having a rustic, low-key wedding, a gown like this would be perfect!

For your hair, you have plenty of options. You can do a simple bun, rock a half updo or a low braid, or wear your hair completely down and untamed.

If you decide to pull your hair into an updo, add some more boho flair with a floral or botanical headband. While the model wears a rhinestone one, you could get away with a real flower crown for this look.

5. A sleeveless gown with an illusion sweetheart neckline — for the elegant bride

illusion sweetheart wedding dress

Get the look: style GL2598 | Cut-Out Back Embroidered Mesh Mermaid Wedding Gown

Love the idea of a sweetheart wedding gown but apprehensive about a deep neckline? Well, there are ways around that—you can find a gown that creates the illusion of one.

How? The designers add a see-through fabric, like mesh, to the top of the bodice to add some coverage. Don’t worry, you still get the same benefits of a sweetheart neckline—like accentuated curves and an elongated neck.

But because you technically have some fabric covering your chest, skip a necklace. Instead, pull your hair up, and opt for chic earrings or a hair clip.

Want more wedding dress tips and inspo?

4 TIPS TO PRESERVING YOUR WEDDING DRESS

A lot of women ask us about wedding dress preservation. Why? A wedding dress isn’t just any ol’ dress—it bears so many beautiful memories and emotions. For that reason, it’s no surprise that many brides want to keep and preserve them as a family heirloom. It represents the day when two families merge into one.

But wedding dresses are intricately designed, and therefore, incredibly delicate. You probably know that you can’t just throw it in the washing machine after your big night. But did you know you shouldn’t store it in plastic and hang it up in your closet either?

If you don’t preserve your dress properly, the material will deteriorate quite quickly. Common signs are yellowing of the fabric, mold and mildew growth, permanent fabric creasing, brown oxidation spots.

It doesn’t sound pretty, does it? It doesn’t look pretty either. The photo below compares two silk veils—one preserved and one not.

Discolored lace is a result of not preserving a wedding dress

To keep your dress radiating the love, happiness, and laughter from your wedding day, here are four wedding dress preservation tips:

Tip 1: Clean your wedding dress right away

Some brides wait weeks before cleaning their wedding dress, and that’s a big no-no. Why? The longer you wait, the longer the stains have to set in, making them harder to remove.

So if you’re off on your honeymoon the next day, enlist a family member or friend to get it to the dry cleaner the next day. Remember, the sooner, the better!

Tip 2: Go to a specialized wedding dress cleaner

Did you know there could be invisible stains on your wedding dress? White wine and other substances may dry clear, but they contain sugars that will caramelize over time.

Specialized wedding dress cleaners are trained to find these invisible stains. They also know how to preserve the dress—which is an additional service.

We recommend doing a bit of research on who you work with—so your dress is in good hands.

For example, ask them what cleaning solution they use or what their wedding dress cleaning and preservation process is. They should be using a virgin solvent rather than a recycled solvent. Recycled ones are typically used for ordinary dry cleaning—but they contain impurities that can redeposit onto clothing and leave your wedding dress with a…not-so-nice smell. With that said, you should also take a look at your gown’s label for specific directions and cleaning solutions it can handle. And whatever it says—listen to it!

Tip 3: Preserve your wedding dress in an airtight acid-free box

When we say airtight, we mean it. Typically, a preserved dress is stored in a 100% acid-free box where the oxygen has been sucked out and replaced with nitrogen. This prevents oxidation (aging, discoloration, etc.) which can happen to clothes that have been stored for several years. The dress should also be wrapped in 100% acid-free tissue paper for additional protection.

Wedding gown specialists recommend you never break the seal. If you do, you’ll need to preserve and seal it back up again.

If you choose not to store it in a box, please don’t store your dress in a regular, zip-up plastic bag! Plastic like that holds moisture and can potentially discolor a wedding dress. The exception is acid-free plastic (which the preservation boxes are made from).

We know you’re also pretty tempted to hang your gown in your closet, so it’s there to admire whenever you please. But experts strongly recommend removing it from a hanger, which can cause the heavy dresses to become misshapen. If you want to preserve it for generations to come, it’s best to store it properly.

Tip 4: Store your wedding dress in a cool, dark place

Wedding dress preservation and hot, humid temperatures do not go hand-in-hand. Storing your dress in direct sunlight is another surefire way to discolor and damage your gown. So once it’s cleaned and preserved, put it in a cool, dark, dry place.

Keep in mind that some environments vary in temperature from season to season, such as attics and basements. This atmospheric change from warm to cold could create condensation and could spoil all your hard work preserving it!

And if you choose to clean and preserve your wedding dress at home…

Some of our previous wedding dress preservation tips assume that you’re getting professional cleaning done. If you choose to clean and preserve your wedding gown at home, here are some quick DIY tips for you:

  1. 1) Always use white cotton gloves when handling the dress
  2. 2) Spot test the fabric to make sure your cleaner won’t harm it
  3. 3) Use a soft-bristled brush—a toothbrush will do!
  4. 4) Never, ever use bleach—the material is much too delicate and could be irreversibly damaged
  5. 5) Wrap the clean, dry dress in acid-free tissue paper
  6. 6) Place layers of acid-free tissue paper between the folds of the dress to avoid permanent creasing
  7. 7) Place the dress in an acid-free container with silica desiccant packets for humidity control
  8. 8) Store in a cool, dry, dark place

More wedding-related tips!

We love that you’re planning ahead to make sure your wedding dress preserves beautifully. If your wedding is approaching and you’d like some more expert tips—for you, your mom, or bridesmaids—we’ve got you covered!

MEGHAN MARKLE’S WEDDING DRESSES: HOW TO SCORE THE ROYAL LOOK ON YOUR BIG DAY

Pictured: GL1905

Minimalist, but elegant. Timeless, yet modern. Sexy, and refined.

Meghan Markle is known for bringing two worlds together—one that is real and relatable and another that is lavish and glamorous.

Her wedding looks were no different. They captured that beautiful balance perfectly. It’s no wonder that women worldwide still turn to Meghan Markle for inspiration as they create their own wedding look. Her looks weren’t over the top. From the dresses to her hair and makeup, she kept things simple.

The outcome? Two royal looks that were simply stunning. And today, we’re breaking them down for you—so you can look and feel like a princess when you walk down the aisle, too.

Meghan Markle’s Wedding Dresses

1— Givenchy Wedding Dress

Meghan Markle donned two wedding dresses—one for the ceremony and one for the reception. For the ceremony, she wore a stunning Givenchy gown that epitomizes timeless, minimal elegance. How can you score the look and feel of this dress—without paying the £100,000+ price tag?

• A bateau (or boat) neckline: This is a straight neckline that stretches across the collarbone to each shoulder.

• Three-quarter length sleeves: The length of these sleeves may vary on each person because they are three-quarters of your arm or halfway between your elbow and wrist.

• Silk material: Silk is smooth, light, and luxurious, with a natural shine. It also feels incredibly soft on the skin!

White Three Quarter Length Sleeves Wedding Gown

Get the look: style GL2592| Embroidered Mesh Mermaid Wedding Gown w/ V-Back

We can’t take our eyes off this embroidered Mesh dress. It’s not silk material, but it still looks absolutely stunning (and regal) nevertheless. We especially love the jewel embellishment that adds an oomph to the dress’ understated elegance.

If you can find a dress that features this trifecta, you’re well on your way to scoring Meghan’s first look.

2— Stella McCartney Wedding Dress

As we mentioned, one reason why Meghan Markle is so well-liked is that she’s relatable. She, too, wanted a second look that would take her into the evening comfortably. This Stella McCartney halter-neck sheath gown did just that.

What makes this gown so notable?

• A halter neckline: Instead of two straps, a single strap runs from the front of the garment around the back of the neck, exposing the shoulders and generally leaving the upper back uncovered.

• Silk crepe: Crepe describes a weaving method that leaves a distinctively crisp and crimped appearance.

• Sheath silhouette: A sheath dress is a fitted, straight-cut dress that nips at the waist. This style of dress is super flattering because the exposed shoulders and sheath fit create an hourglass shape. Get it in a silk crepe material, and you’ve nailed the second look!

Halter neckline ivory mermaid wedding dress

Get the look: style GL2243 | Beaded Lace and Tulle Long Dress

This style GL2243 has it all—a halter neckline to show off the shoulders, a cinched waist to give that hourglass shape, and stunning floral embroidery to add texture to the dress (and another touch of femininity).

Meghan Markle’s Wedding Accessories

While Meghan’s dresses were elegantly simple, her accessories upped the glamour. When it comes to your royal look, we encourage you to embrace your femininity and wear accessories fit for a queen. Use Meghan’s lineup as inspo:

1— Veil: You don’t need a 16.5-foot veil to score Meghan’s royal look. What do we love most about hers? The intricate floral embroidery on the ends. While these flowers are distinctive flora of all 53 Commonwealth countries, we think you could get away with something a tad simpler.

2— Bandeau tiara: What’s a royal look without a tiara?! Meghan wore the famed Queen Mary bandeau tiara made of diamonds and platinum. What’s a bandeau tiara? A headband-style ornament of low profile, usually without a graduation in height from one side to the other, and is often worn on the forehead.

3— Court shoes (or pumps): Meghan opted for classic court shoes from the same brand that created her first wedding dress—Givenchy. A court shoe is a British term to describe a type of shoe worn in the royal courts by the wealthy upper class or royals. What does it look like? A classic pump. Find one in silk satin, and nobody will know your pair from hers.

Meghan Markle’s Wedding Hair and Makeup

Long before the wedding, she’s pushed to be authentic—and her wedding day was no exception. We love that her hair and makeup are something you can totally recreate for yourself on your wedding day:

1— A low, messy bun: Meghan’s bun was low and securely pinned to the nape of her neck towards the right. Her hair was parted right down the middle, with a few face-framing strands loosely curled to soften the look.

2— A natural base: When it came to Meghan’s skin, she kept things light and natural—allowing her freckles to come through. She noted that she wanted to avoid a bunch of contouring and strobing. But to add glow and a slight flush, her makeup artist used a luminizer and a coral cream blush.

3— A smokey, doe-eyed look: Meghan’s makeup artist wanted to draw attention to her eyes while keeping things natural. So instead of black or gray eyeshadow, he used shades of warm brown. To make eyes look like they’re “fluttering” when she glanced up at Harry, he customized and shaped some of the outer lashes to give her that doe-eyed look.

5 BEST WEDDING DRESS STYLES FOR AN INTIMATE GATHERING (PLUS ACCESORIZING TIPS!)

COVID-19 paused a lot of things—business, travel, events, and more. But it didn’t press pause on love. Many couples are moving forward with their weddings, albeit the guestlist is probably smaller than initially planned. Accordingly, 2021 brides are looking for wedding dress style inspo that suits a smaller intimate wedding—something that’s not a ball gown but will still steal the show.

Whether it is due to the pandemic or you’re a low-key kind of gal, here are five wedding dress types perfectly suited for an intimate wedding.

 

Type 1: The Mini

White Corset Back Short Dress

Get the look: style GS1978 | Sweetheart Glitter Mesh Homecoming Dress w/ Corset Back

 

Planning a wedding on a hot summer day with just a few close friends and family? Mini wedding dress styles will totally suit the occasion (and keep you cool!). This type of dress is for the fun-loving brides whose main priority is to have fun.

• The fit and cut: Much like the tea-length style, the mini wedding dress often cinches at the waist and flows out at the skirt. Because the length is above the knee, we recommend choosing a higher-cut neckline to create balance.

• The material: Satin, cotton, tulle, mesh, lace—the mini is found rocking various materials—and patterns. Find something that’s comfortable for you!

• Accessorizing tip: Since you’re showing off the legs, find a pair of eye-catching heels to show them off! If you choose a high neckline, we recommend throwing your hair up and rocking some fun, bold earrings. (Perhaps, something blue?)

 

Type 2: The Slip

White Mermaid Wedding Gown

Get the look: style GL3009 | Sweetheart Embroidered Mermaid Wedding Gown w/ Open Back Laced Up

 

Are you a woman who has always wanted a minimalist wedding? Then the slip dress may be just the wedding dress style for you! A slip dress is designed to resemble an underslip or petticoat. Don’t worry, it’s not as risque as it sounds—and is certainly suitable for a low-key garden or backyard wedding.

The style GL3009 is the perfect mash-up between simple and elegant. It borrows the silhouette and cut of the classic slip dress, but dials up the glamour with the embroidery and tulle. And don’t forget the accessories! With her hair up, eyes go straight to her beautiful neckline and collarbone.

• The fit and cut: Slip dresses typically have a streamlined, slightly loose-fitting silhouette with spaghetti straps. Lengths vary from above the knee to maxi length. To “up” the sexy, many brides opt for a low back. However, if you want to make this slip style more refined and elegant, look for midi or maxi length or those with a cowl neckline.

• The material: We often see slip dresses in silk or satin. For outdoor sunny weddings, these luminous materials shimmer beautifully.

• Accessorizing tip: If you want to add some glamour to this dress style, pin your hair up in a loose updo and wear some shoulder-dusting earrings.

 

Type 3: The Two-Piece

White Two Piece Long Dress with Slit

Get the look: style GL2373 | Two-Piece Prom Dress with Embellished Lace Top

 

The two-piece is perfect for the bride who’s looking to break tradition. The versatility of this wedding dress style allows you to be as sexy or conservative as you want! Similarly, this type of wedding dress pairs well with both outdoor venues and urban venues, such as restaurants or hotels.

• The fit and cut: The “two-piece” can mean many things—from crop tops paired with waist-high skirts to pantsuits.

• The material: Like the fit, the two-piece style is versatile and allows for a lot of mixing and matching! Pair a lace or beaded crop top with a long tulle skirt for a fun, unique look!

• Accessorizing tip: This untraditional style allows you to explore bolder footwear—think straps, embellishments, and different colors. Try something different—you can get away with it!

 

Type 4: The Boho

Floral Embroidered Lace-Up Mesh Wedding Gown

Get the look: style GL1985 | Floral Embroidered Lace-Up Mesh Wedding Gown w/ Sweetheart Neckline

 

Calling all free spirits! Bohemian-style wedding dresses are perfect for rustic, outdoor weddings held outside—such as those at the beach or on a farm. (Can I say, very COVID-19 friendly?) Although they come in various styles, all boho dresses are airy with a feminine twist. Sound like your vibe?

The style GL1985 is a quintessential boho-style dress: feminine, airy and free-flowing. You can wear your hair down, and your makeup dewy and natural to complete the look. Add some glamour by adding a pair of statement earrings.

• The fit and cut: Boho dresses are long and loose, with light, flowing fabrics—allowing for plenty of movement.

• The material: Crochet and lace are standard fabrics for the bohemian style—oh, so romantic!

• Accessorizing tip: When it comes to hair accessories, choose a whimsical headpiece that features flowers, lace, or pearls over a veil.

 

Type 5: The Tea-Length

Do you consider yourself a modern bride craving a casual look—with a touch of classic? Then the tea-length wedding dress is for you. Think Audrey Hepburn—no, really! Her dress in the movie Funny Face made this retro style very popular and is still inspiring brides like this one today. It’s perfect for a garden wedding or even a civil ceremony.

• The fit and cut: What exactly does “tea-length” mean? Below the knee, but above the ankle—about three to four inches. Tea-length wedding dresses often feature a full skirt and a nipped waist, creating that hourglass figure we all want on our wedding day.

• The material: Many of these dresses will feature lace or tulle. This wedding dress style is also all about feminine detailing, using lace, embroidery, and bows.

• Accessorizing tip: Want to bring in a bit more tradition? Consider adding a tea-length veil as Audrey Hepburn did. A pretty pair of flats would also pair well with this style. (Skip the sore feet? Sign me up!)

 

DO’S AND DON’TS ON YOUR PROM NIGHT

As the most anticipated night of the year approaches (yes, your prom night!), millions of things must be going through your mind. What are you wearing? Who will you dance with? How should you behave? What do you need to prepare yourself?

We can only tell you that it’s a night of your life that you’ll never forget and that you should enjoy it like nothing else before. And for this, we bring you a list of do’s and don’ts to really live to the fullest every moment of this unique and unrepeatable party.

1. Do plan your look in advance

black off shoulder feather sleeves sequin mermaid long dress

Get the look: style GL3130 | Sheer Bodice Sequin Glitter Trumpet Dress w/ Feather on Straps

First things first: start looking for your prom dress months in advance. The more the date approaches, the fewer options you will find, as hundreds of girls will be looking for their ideal prom dress. Don’t leave it for the last moment, as it will be harder to find the perfect dress for you.

Also, choose your shoes with time and if they are new, we recommend that you wear them several times before prom night to make them more comfortable for your feet. It’s also a good idea to take a pair of flats shoes to change when you get tired of your heels.

Finally, do a makeup and hair test before the big day, so if you don’t like how you look, you can change your hairstyle and makeup tones until you find the perfect ones. Don’t forget to make your nails too; they are also part of your look.

2. Don’t starve yourself all-day

A woman eating watermelon

Due to the excitement and the rush of getting ready, you might forget to eat. Don’t do it! By the time the night comes, you will feel bad, you won’t have energy and you could even faint.

Be sure to eat fresh and healthy foods that fill you with energy, that don’t swell you, and that makes your skin glow in a beautiful and natural way.

3. Do stay hydrated

Woman drinking a glass of water

Staying hydrated is as important as looking beautiful. It will make you feel better during the party and if you sweat for all the dancing, everything will be under control and you won’t suffer from dehydration the next day. So, drink lots of water throughout the day and also throughout the night.

4. Don’t go for the drama

A Prom Toast

For one thing or another, prom night often has fights between friends, couples breakups, and girls crying in the bathroom. Don’t let the drama catch you; remember that you are there to have fun and that should be your only goal. Ignore the comments of others, and dedicate yourself to celebrate and have fun with your favorite people.

5. Do dance!

Get the look: style GL2528 | Embroidered Applique Bodice Tulle Long Dress

It’s a night that will never happen again, so dance! It doesn’t matter if you’re good at dancing or not, just get carried away by the music and have fun with your friends.

Don’t make the mistake of sitting down all night because you think it isn’t cool to be on the dance floor with everyone else. If you do, you will regret not having danced your heart out.

6. Don’t forget to fully charge your phone

Taking a picture with a phone

Be sure to fully charge your phone at home so you can take photos and share the most important moments of the night on social media.

7. Do pack a touch-up kit

Makeup kit

Prepare an emergency kit just in case you need to touch up your makeup or hair. Don’t forget your lipstick, face powder, hairpins, and even your deodorant. It also could happen something to your outfit and you might need safety pins or some fashion tape.

[Business] 5 DELIVERING TIPS: BEST CUSTOMER SERVICE

Customer service is vital for any business. Today, consumers have more options than ever, so the shopping experience they have and the way they are treated are huge differentiation factors and can make indifferent buyers enthusiastic fans of your business.

Therefore, customer service must be a priority at all times.

Tip # 1: Take note of your recurring customers and surprise them

Use a good CRM (Customer Relationship Management) that allows you to record customer details, such as contact information, purchase history and birthdays, among other things.

Once you have this information, make good use of it and surprise your recurring customers by reminding them every time they make a purchase, sending them a congratulation note on their birthday and even making a gift to them.

Recurring customers are the best types of buyers and really appreciate when they are remembered and pampered in a store. Make sure they know you’re grateful for their purchases.

Tip # 2: Have a backup plan for stockouts

Of course, the best way to deal with stockouts is to avoid them altogether, but it can always happen that you experience a shortage of one or more items.

As a customer, it’s quite annoying not to find the clothes that you want in the store, but that is when you have to have a plan and not only answer “I’m sorry, we no longer have it”. You can recommend other items that can also work for the customer, or if your store has more locations, find out if the piece is in stock at any other location and offer to send it to the customer for free.

The idea is to turn an unpleasant situation into a positive situation.

Tip # 3: Establish a personal connection with customers

Find a way to connect with your customers through things you both have in common.

For example, you can perceive some taste similar to yours or hear that she is visiting a place that you love and use those points in common to have a pleasant conversation.

This can completely change the shopping experience and make the customer feel much more comfortable.

Tip #4: Help customers find the perfect product

Help your customers find what they need. You could accompany your client to the shelf where the item she wants is located instead of simply pointing it out. You can also present different items for her to compare them and make a better buying decision.

But, make sure you read your customers properly. Not everyone likes to have a seller with them all the time and prefer to see the items alone. If this is the case, you must give them their space. But, for those customers who need assistance, do everything possible to help them find what they need.

Tip #5: Establish procedures to treat dissatisfied customers

Train your staff to treat customers who are angry properly. Write down the procedures that must be followed so that your employees know what to do if something goes wrong with a customer and she gets upset.

Give them the authority to make product changes, provide additional items or issue returns without having to ask for approval from their superiors.

BEST TIPS TO PREPARE FOR YOUR PROM NIGHT

The most important night of the year is coming, your prom! Are you ready to look spectacular and enjoy it to the fullest?

You don’t get to graduate every day, so it’s a very special moment and as such, it deserves a very special look. But, among so many options of what to wear and how to get ready, you may be confused, so here we have some tips that will help you to prepare for prom night in an easy and relaxing way.

Tip 1: Stay true to yourself and your style

Woman in salmon-colored ball gown

Get the look: style GL2937 | Glitter Mesh Sweetheart A-Line Long Dress

There are tons of prom dress options. But to know which one will make you look stunning, the best advice we can give you is to stay true to yourself and your style.

For a more classic look, opt for a gala dress with glamorous and high-gloss fabrics; for a more daring look, a tight dress with cut out details might be the one.

Of course, don’t forget to give your personal touch to your look with shoes of fun color and your favorite accessories.

Tip 2: Enjoy your prom without stress

Champagne Aline Off Shoulder Long Dress

Get the look: style GL2885 | Embroidered Mesh A-Line Long Dress w/ V-Back

Enjoy a stress-free prom night, releasing the pressure with some organizational and self-care preparations.

For example, we recommend that you do several tests with your dress, shoes and makeup to make sure you like the final look you will have that night, and in case you don’t like something, have time to make any changes. Don’t leave this for the last moment.

Tip 3: Avoid new beauty treatments

A woman looking in the mirror

Like any girl, you want to look amazing for your prom, so you are likely to be tempted to try new beauty or facial treatments in the days before the party. Don’t do it! All skins react differently to new treatments and products, and you don’t know if it will be your case, so it’s better that you do nothing out of the ordinary in the two weeks prior to your prom night.

Stick to your usual beauty routine.

Tip 4: Have a good rest the night before

A woman sleeping

Sleep is one of the keys to having a healthy mind and body. If you sleep an additional few hours the night before the party, you will feel great and you will look radiant.

You can also choose to practice yoga and meditation the days before the party to clear your mind and be ready for all the emotions you will live that unforgettable night.

[Business] IN-STORE RETAIL EVENTS TO ATTRACT NEW CUSTOMERS

One of the best strategies to attract new customers and create loyalty in existing ones is organizing in-store events and promotions. It’s a way to surprise customers and let them know the treasures they can find in your boutique.

It is recommended to prepare an agenda at the beginning of the year so that events and activities can be planned in advance and communicated through your brand’s social media and communication channels.

There are so many opportunities to organize an event and get the attention of your customers, but the best times to “make noise” within the fashion industry are the following:

Beginning of a new fashion season

Spring, summer, autumn, and winter, every season of the year, comes with novelties in the fashion world, so each one is an ideal time to organize an event. A fashion runway in your store, where some of your best pieces are shown to the public, is a great way to catch the attention of new customers.

Before prom season

Prom season is exciting for dress boutiques. Hundreds of girls are looking for a new dress to wear at their big party of the year and your store must be ready for it.

Organize an event to show your prom dresses stock. Do it a couple of months before the season starts. It’s a great time of the year to show off and increase your sales.

Anniversaries and special dates of your store

If your store celebrates another year of its opening or an important moment arrives for your business, celebrate it big and invite your followers. It is one of the best moments to organize a fun activity and highlight your brand.

Clearance Sales

It’s very easy to organize special sales to liquidate the clothes that remain from past seasons. Offer those pieces at lower prices than usual, but take the opportunity to showcase your new clothing collections.

It’s an excellent strategy to create events to attract the attention of new clients and remind existing ones that you are there. Of course, the most important thing is to offer premium quality pieces in your boutique.

GLS dresses feature quality, designs and excellent prices. Send us a word and let’s do business together. We would embrace the opportunity to become your premier dress supplier.

GET THE MOST OUT OF YOUR CLOSET WITH THESE TIPS

How many times have you thought you have nothing to wear, despite having a closet full of clothes?

We women all suffer when looking for what to wear from our closet. We don’t know how to take advantage of the things we have and we always end up wearing the same clothes.

For this to stop happening, we give you some tips that will help you to create outfits that you like, that make you feel comfortable and make you look good any day.

Tip #1: Know your body type

The most important thing when choosing what to wear is knowing your body type. All girls have different bodies and not all the clothes work well for everybody.

It’s essential that you know your body type and the clothes that favor it. Make sure you have only the clothes that fit your shape in your closet.

Tip #2: Get out of your comfort zone

Get the look: style GL3064 | Sweetheart Sequin Embellished Mermaid Dress w/ Off-Shoulder

It’s so easy to always wear jeans and t-shirts, but there’s a whole world of beautiful and comfortable clothes out there. Get out of your comfort zone and dare to try new styles that highlight your figure in a positive way.

It’s all about trying different things and discovering the versatility of clothes.

Tip #3: Have fun with the colors

Fuchsia Aline Long Dress

Get the look: style GL3034 | 3-D Flower Applique Glitter Mesh A-line Dress w/ Embroidery and Sequin

Don’t be afraid of colors. We know that it’s very easy to only use black or neutral colors, but bright colors can be a great ally for a different and spectacular look.

Give a touch of color to your closet and play with combinations that you would never have thought of wearing. You’ll have plenty of fun in the way and might discover a whole new style for you.

Tip #4: Variety of shoes

Casual style

You don’t need to have lots of pairs of shoes in your closet. But, what you do need is a variety of styles.

Not everything in life is tennis and flats, as there are many other models that are equally comfortable and will give a different touch to your outfits.

Tip #5: Have different accessories

Silver Mesh Sleeveless Long Dress

Get the look: style GL1841 | Jewel Embellished Mermaid Mesh Long Dress

Accessories help to improve and change any look in moments. Make sure you have different accessories in your closet, from necklaces and rings to belts, sunglasses, and hats.

With several accessories at hand, you can make the same outfit look completely different, or go from being boring to being the hit of the place.

Tip #6: Invest in the fashion basics

A woman with casual outfit

It’s always good to have the fashion basics in the closet: a white t-shirt, black pants, traditional cut jeans, black blazer, and the famous little black dress.

Also, invest in a good party dress that you can wear on special occasions. Some events may arise at the last minute and you will appreciate having a good choice of dress to wear.