One of the best strategies to attract new customers and create loyalty in existing ones is organizing in-store events and promotions. It’s a way to surprise customers and let them know the treasures they can find in your boutique.
It is recommended to prepare an agenda at the beginning of the year so that events and activities can be planned in advance and communicated through your brand’s social media and communication channels.
There are so many opportunities to organize an event and get the attention of your customers, but the best times to “make noise” within the fashion industry are the following:
Spring, summer, autumn, and winter, every season of the year, comes with novelties in the fashion world, so each one is an ideal time to organize an event. A fashion runway in your store, where some of your best pieces are shown to the public, is a great way to catch the attention of new customers.
Prom season is exciting for dress boutiques. Hundreds of girls are looking for a new dress to wear at their big party of the year and your store must be ready for it.
Organize an event to show your prom dresses stock. Do it a couple of months before the season starts. It’s a great time of the year to show off and increase your sales.
If your store celebrates another year of its opening or an important moment arrives for your business, celebrate it big and invite your followers. It is one of the best moments to organize a fun activity and highlight your brand.
It’s very easy to organize special sales to liquidate the clothes that remain from past seasons. Offer those pieces at lower prices than usual, but take the opportunity to showcase your new clothing collections.
It’s an excellent strategy to create events to attract the attention of new clients and remind existing ones that you are there. Of course, the most important thing is to offer premium quality pieces in your boutique.
GLS dresses feature quality, designs and excellent prices. Send us a word and let’s do business together. We would embrace the opportunity to become your premier dress supplier.
According to different studies, acquiring a new customer is anywhere from 5 to 20 times more expensive than retaining an existing one. This data makes clear the importance that customer loyalty should have for a business.
But how do we get customer loyalty? Some strategies can help your clothing boutique build customer loyalty. Adapt them and always focus on your customers. Give them what they need and not just what you want.
The surprise factor will help your customers perceive the difference between your store and the competition.
Offer them something new that will surprise them. It can be a last-minute special offer, some detail in their purchase, a note, some style advice, whatever is on your mind. The idea is that you get creative and surprise your customers every time they buy something from you. This will make all the difference.
This is especially easy when it comes to a physical store since personal interaction incites closeness.
Make your customers feel as if they were talking with someone they know from a long time ago and who they trust. People come back where they feel comfortable and where they can ask whatever they want without fear of being judged.
All humans like to feel that we are part of something, whether it is a group or a community.
Make your customers feel that they are part of your store. Besides providing excellent service, make them part of your store improvements by asking for their comments and suggestions. You can also create a points program that gives them discounts and exclusive benefits.
The relationship with your customers shouldn’t be limited only to money and products. Offer them a complete shopping experience.
For example, when buying a dress, offer your client a quick image consultancy, give her advice to take advantage of her figure or even take photos so she can see how she looks with that dress from different angles. Including a drink in this experience is also a good tip. Offering a complete shopping experience can create customer loyalty and will transform your customers into your best ambassadors.
Of course, the products you offer should be of the best quality, with excellent design and premium fabrics. GLS dresses feature quality, designs and excellent prices. We would embrace the opportunity to become your premier dress supplier.
Send us a word. Let's build customer loyalty together!
Do you want to sell premium designer dresses in your fashion boutique? Offering high-quality and unique designs at best prices will make more than one girl become your loyal customer.
We give you some tips that you should consider when choosing the best premium designer dresses for your stock. Take note and make your fashion business thrive!
Variety is the key word. It’s what your customers look for.
Unless your dress boutique specializes only on a special occasion (for example, weddings), you should consider having dresses for different special occasions in your stock. Prom, gala, cocktail dresses, evening events, quinceañera, brides, etc. This way, the same customer can return to your store every time she needs a different dress.
Under the same line of variety, you should also look to offer different designs and styles for the same occasion, diversity of fabrics and colors.
Greater variety = more happy customers.
Suppliers are a key element for the success of clothing stores. Without the quality of their work, shipping punctuality and reliability in their processes, it's challenging for a boutique to operate properly.
There are tons of suppliers out there, but not everyone has enough seriousness and commitment to be loyal and reliable suppliers with whom to build a good and long business relationship. If you have a good supplier, don't let it go! And if you don't have it, get rid of it and keep looking for your best partner.
Being premium designer dresses, the prices offered by suppliers can be high, which won’t allow you to have a good profit margin or even not have as many sales as you would like.
Premium designer dresses are not enemies of reasonable prices and proof of this is the offer we have at GLS.
GLS is a company that has been dedicated to the art of making premium dresses for years, produced with the most care, detail and quality control. Over time, our brand has established as one of the leading suppliers of special occasions dresses for retailers in and out of the United States.
If you’re looking for a dress supplier that offers high-quality and premium design, GLS is your best option.
Get in touch with us and start selling our dresses in your fashion boutique. We’d love doing business with you!
For some retail stores, it may be tempting to buy occasion dresses from a medium or low-quality supplier, because they offer low prices and reasonably attractive designs.
But think about it. How dependable is the dress going to be for your important occasion? We’ve heard too many stories of cheap occasion dresses causing a “wardrobe malfunction” on women’s most important events, causing unnecessary embarrassment and pain. Are you willing to take the risk of experiencing a “wardrobe malfunction” during your important event?
Quite often, customers have the disappointing experience of going into a store where they see moderately "cool" clothes, but when they touch it, see it up close and put it on, they can feel the poor quality of both the fabric and the construction of the garment.
GLS is a company that has been dedicated to the art of making premium dresses at the best prices for retailers. We offer unique dresses of the highest quality at unbeatable prices.
These are the reasons why you should always consider selling only high-quality dresses in your boutique.
High-quality clothing is made with care and good materials, so it is made to last and look flawless on your important occasion and for a long time thereafter.
It’s quite unpleasant to buy something and soon have to get rid of it due to its low quality. All shoppers have this feeling, so it will always be better to offer dresses that will do the trick during your important occasion and last a long time.
Definitely, quality dresses have a better fit on the body. The fabrics will have the movement that they must have and will adapt to the shape of the body.
This is obvious from the first time that the dress is worn, which is usually when customers are in the store trying it on. If they see that it fits, they will want to take it home.
If you sell high-quality dresses that last longer and fit better, you will automatically be creating loyalty with your clients.
Although you are the owner or manager of a clothing store, you have also been a buyer, and you will agree with us that you have surely returned to buy more than once to a store where they sell high-quality products, which you know will last longer and that will make you look great. That is the loyalty we’re talking about. People return to a store where they see the quality at a good price.
For all this, we’d love to become your premier dress supplier. We have everything: quality, designs and the best prices.
Send us a word. Let’s do business together!
When we talk about clothes, it’s undeniable that quality has been decreasing over the years.
In our global economy, priorities have changed. In the past, clothes were made to last for a truly long period of time. Nowadays, with changing fashion trends all the time, people expect clothes to be cheap, so they can buy every time a new trend comes out.
It’s not easy to find high-quality, fashionable clothes at good prices. As the owner or manager of a clothing store, this is exactly what you want to have in your display racks.
If you want to offer only quality pieces at your boutique, here we discuss some myths around the quality of clothing you can take into consideration when stocking your store.
In theory, a high price tag should equal high quality, but this is not always the case.
Check in detail the clothes you want to buy and you will realize that many options with low prices can offer better quality than those with high prices. That is, when choosing your clothing suppliers, do not focus only on the cost of the clothes. First, analyze the clothes, the quality of the fabric and its construction.
It’s common to think that textiles are always created equal. That is, satin is satin, and chiffon is chiffon, right? So they should always have the same quality, right? Wrong. The quality of a fabric can vary greatly depending on where it is manufactured.
So, don’t assume that because a dress is made with a certain fabric, it will be of good quality.
Unfortunately, no.
Some brands are great at making sweaters, but not dresses. All brands and designers have their strengths and weaknesses. Make sure you know those of your clothing suppliers, so you know what to buy from each one and don’t get unnecessary disappointments.
Let’s talk! At GLS we offer premium designer dresses of the highest quality at best prices. We would love to become the premier supplier of your dress boutique.
The best strategy for any retailer is to have suppliers that offer high-quality products at the best prices. This will stimulate sales as it offers the customer the benefit of premium quality at savings.
GLS is a company that has been dedicated to the art of making premium dresses for years. In the hands of our founder Gloria K, our brand has established itself as one of the leading suppliers of special occasions dresses for retailers in the United States, and globally.
Driven by passion and experience, Gloria creates dresses that fit wonderfully to different body types. They are produced with the most care, detail, and quality control.
If you’re looking for a high fashion, premium quality dress supplier, GLS is your best option.
Since the late seventies, Gloria has been immersed in the world of fabrics. Her in-depth knowledge about prime fabrics led her to found this company whose main focus is to create beautiful premium dresses that all women would like to wear.
In GLS’ history, the solid relations that Gloria built with the luxury brand production factories have been key, since these are the same manufacturing sites that today produce our fabulous dresses.
We know that the dress that a girl would wear for a gala event is different than for a cocktail party. That is why GLS has an immense catalog of dresses with unique designs that range from the most classic for reserved women to avant-garde for fearless girls.
The exceptional talent and fashion knowledge of our team derive in design options for all kinds of occasions: proms, weddings, XV años, gala, date night, cocktail, etc.
Stock your dress boutique with unique designs that you won’t find anywhere else with GLS!
You might be thinking that as we make unique, premium quality dresses, our prices are non-friendly. Wrong! At GLS, we deliver dresses with the utmost attention to detail and quality that meet luxury brand standards but without the high-priced tag.
We want to offer the best option for retailers, that's why our dresses are unique, of the highest quality, and at unbeatable prices.
Let's talk! We'd love to become your premier supplier of premium designer dresses.
As the owner or manager of a dress boutique, you should always have the most sought after options for customers. In the case of bridesmaid dresses, we know that there are tons of choices, but, like everything in fashion, there are certain styles that never go out of style and that brides always look for so that their dear partners in crime look beautiful in that special day.
Planning on time the stock you want to have available for the wedding season will give you the lead over other stores, as it will allow you to calmly search and choose the best options with your dress suppliers.
So, check out these bridesmaid dress styles you should have in your boutique.
Sometimes the most beautiful and elegant dresses are the simplest. In 2020 plain dresses, without extravagant fabrics, rhinestones or complicated designs will be on great trend. Make sure to have different models in your boutique, both in light and dark colors to meet the diverse preferences of your clients.
For the most reserved girls, you should always have a classic option. But, classic doesn’t mean boring or anti fashion. Colors like baby blue, sage green and champagne will continue in trend in 2020, so none of these tones should be out of your boutique stock.
Although we are used to long bridesmaid dresses, there are always girls who prefer to go out of the conventional and wear a more fun, fresh and relaxed look. A short dress gives them all of that.
Get ahead of other fashion stores, ordering on time your boutique’s stock for the wedding season.
The end of the year is just around the corner and with it comes a ton of parties and celebrations with family, friends and colleagues at work. What does this mean in the fashion business? That a lot of people, especially women, will be looking for the perfect outfits to look flawless in each of their events.
Is your dress boutique ready for the end of the year parties? Now it's a right moment to order with your suppliers the pieces that will be key for Christmas, New Year and other holiday celebrations.
Here are 3 types of dresses that you will want to have in your boutique for the holidays' parties.
Navy blue is one of the favorite colors at Christmas and New Year. Not all girls like to be so obvious wearing a red dress (the classic Christmas color), so this shade of blue goes into the game with style.
If we add some sparks and fun fabrics to the color, the result is a dress that every girl will want to wear at her end of the year parties.
During the holiday season there are events with stricter dress codes, so dresses with a touch of elegance are also very popular.
Stock your dress boutique with elegant options but in trendy colors, such as champagne. This tone has had a boom in recent seasons and the latest fashion shows revealed that it will continue to be so. Besides, it’s a color that looks great to receive the New Year.
Dark colors are also widely used during the holiday season. Break out of the mold and don’t go only for black options, as there are other beautiful and elegant dark colors like wine or burgundy.
In addition, some women always prefer a simple dress, without flashy fabrics or glitters. So to pamper all your clients, make sure to also have simple dresses in dark colors in stock.
New York Fashion Week is over and, like every year, it’s a time where the top trends that will be present during spring and summer come to light.
This event is considered the most important in the fashion industry, so, everything that happens there has a great echo in fashionistas who always want to be on-trend.
As the owner or manager of a fashion store, you must keep up with the trends that will be present in the coming months. Time flies and spring will arrive soon, so we want to share with you the spring/summer 2020 fashion trends that you should definitely consider having your fashion store up to date.
While soft tones such as sage green, champagne, baby blue and blush have been the kings of the 2019/2020 fall/winter season, spring and summer are another whole story.
The season of flowers, sun and clear skies will be filled with vibrant colors. Orange will be stellar, but yellow and fuchsia will also have a fabulous presence. Wardrobes will be flashy and joyful with these fun colors.
Prints are back in all their versions: floral, animal print, geometric, polka dots, you name it!
It may seem a bit obvious to use floral prints in spring, but that's what will be on-trend, so, welcome all possible prints!
Although the boho-chic style has been present in fashion for some time now, in spring-summer 2020 it will come stronger.
Relaxed, but very feminine looks that are ideal for the sunny season.
In our article about the dress trends that every girl will be wearing in 2020, we talk about seeing a lot of skin.
In New York Fashion Week this was confirmed. So, front and back necklines, miniskirts and lace details will be super trendy throughout the spring and summer. Of course, everything with style and class.
If your store also sells sunglasses, you should know that the oversized style is what everyone will be looking for. Don’t stay out of the trend; prepare your boutique with a fun collection of large sunglasses.
In terms of fashion trends, 2020 will be coming with a lot of surprises.
In the most recent fashion shows it's been clear what the main trends in dresses will be for 2020. From colors that usually go unnoticed to styles that seemed stored in the wardrobe, there's no doubt that new year means new styles.
Check out the dress trends that are coming strong in 2020 and prepare your fashion boutique to impress your clientele.
The white dress is not just for brides and this will be more than evident in 2020. Once again, the most famous fashion shows are the ones to blame for this trend that will be present throughout the year.
A fever for white dresses is coming, and they'll be the perfect outfit for all kinds of events: proms, galas, anniversaries, etc. However, we're not talking about any type of white dress. We’re talking specifically about long white dresses, so consider having several models in stock.
In 2020 we will see a lot of skin. It's the trend: crop tops, cut-out dresses, spaghetti straps, and naked backs.
The skin will become the protagonist and for this, girls need dresses that let them show it elegantly. Do you already have in your stock dresses that show some skin in a fun but classy style? If not, it's time to order them from your suppliers.
The mini, fun, flirty, and avant-garde cocktail dress will be the favorite option for evening events in 2020.
Don't worry, long dresses will continue in the hype, especially white ones, as we’ve already mentioned. However, the trendiest girls will want to wear mini dresses for their evening events. Give a boost to your inventory with a good selection of mini dresses in all kinds of colors and fabrics.
These three dress trends are coming strong in 2020. Carefully planning the stock that your store will have during the year is key to having your current customers happy and attracting new ones.
Wedding dress trends for 2020 have arrived!
As the owner or manager of a bridal shop it’s important to be aware of them in order to include them in your inventory, and thus satisfy the requests of your clients who arrive in search of the latest trends.
Keep reading, as in this article we’ll highlight 3 trends that have taken over the most exclusive fashion shows, and that in 2020 every bride will want to wear.
Once again, lace wedding dresses are the absolute star of the wedding season.
We’ll see lace on the top, on the skirt, on the neckline, on the arms and making a fabulous match with transparencies.
The fancy detail of the year: the combination of lace and tulle that gives an airy and romantic look.
In addition, this year we’ll have more structured and thicker fabrics than in previous seasons.
Feathers, rhinestones and sequins return to give a vintage touch to the bridal look.
Yes, although Meghan Markle's wedding with Prince Harry was in 2018, the euphoria for the wedding dress that the Duchess of Sussex wore is still in trend and will continue at the 2020 weddings.
Simple lines, minimalist designs and the purest white color. Satin dresses or silk veil. Simplicity and elegance at its finest.
Every year, backless wedding dresses are one of the big favorites. They’re sensual and delicate at the same time.
The back neckline can be quite pronounced, or low enough to show the skin with style.
Sleeves also come strong in the bridal season, so having wedding dresses with both trends (bare back and sleeves) in your boutique will be a fantastic option for brides-to-be.
For any dress boutique, it’s essential to know the fashion color trends of the season and have pieces of those tones in their inventory.
Every year, the fashion shows of the most recognized brands in the world dictate the trends in colors. And while shades like black never go out of style, there are others like sage green that are all the rage and all the girls want to use it. Therefore, it’s recommended to be aware of the color trends and display them in the shop windows.
This fall-winter season, the big names in fashion refuse to see all gray or all black. Instead, they have given a leading role to soft colors that will brighten the last season of the year.
It’s time to prepare your fashion boutique for the fall-winter season 2019/2020. These are the color trends.
Soft colors will be essential throughout the fall/winter season, and the tone that all eyes are on is sage green.
This green is elegant, soft, and fresh, and thanks to its subtle gray notes, it’s very easy to combine. It had an important presence throughout the nineties when fashion icons like Princess Diana used it. Now it’s back and stronger than ever.
Another soft tone that's already trending this 2019 is baby blue.
Seen in top fashion shows, this blue gives a luminous touch to any wardrobe and is perfect for daytime events.
Neutral colors are always among fashion favorites, as they are versatile and so easy to use.
After appearing at major fashion shows of late, champagne was very popular in the summer and will continue for autumn and winter. Champagne is ideal for a one-color look, or to create an explosive combination with brick-red accessories.
We’ve said it... soft colors are leading this fall/winter season.
Among the pastel colors, blush can’t be overlooked. It has had a significant presence since spring. It’s versatile, timeless and fits all skin tones.
Major players in the fashion industry have stated that mauve is one of the colors that will have a huge presence in the season. It’s a perfect hue to break with all of fall and winter fashion rules.
The point of having a clothing boutique is selling and generating revenue. It’s not enough to only have beautiful clothes in the window display, or that the store has a good location (although this helps a lot). As a manager or boutique owner, you have to look for strategies that help the business generate more revenue.
We recommend brainstorming with all the ideas that come to your mind, no matter how crazy they may seem. Perhaps one of them may lead you to really stand out from your competition and be more attractive to customers. But, while that happens, we want to give you some tips that you can put into action immediately.
Let’s start from the point that you’re already operating a clothing boutique, maybe for years now, and you want to increase its revenue.
It's important never to stop diversifying the offer of products at the boutique, but without reaching the point of being a store that sells everything. Under the same line that your store currently has, expand the categories of your products.
For example, if your clothing boutique has always focused on day-to-day pieces, including party dresses might be a good idea and could help capture new customers' attention.
The goal is to give reasons for wanting to visit your store frequently.
The idea behind loyalty programs is to retain current customers and convert them into frequent clients. It takes less time, effort and money to do this than attract new customers.
Besides, we all love to feel special and that we belong to a community. In this case, it's belonging to the community of your best clients.
In your loyalty program, you can offer points, special discounts, access to exclusive collections and everything you can think of. Let your imagination fly and create an original loyalty program that makes you stand out from your competition.
We already have talked about the importance of market research in other article. It will help you to understand your customers better, to know what they want, what goes through their minds and how their relationship with clothes is.
A serious mistake is to think that you know well who your customers are, without really having data to support it. Get down to work, do market research and take advantage of all the information (good and bad) that you get from it.
As a customer, there’s nothing better than feeling that we’re buying from a specialist. In your case, it is clothing, and that’s why it’s important that when customers enter your store, they feel that the persons who are helping them really know what they’re talking about.
This leads us to your staff training. Invest and dedicate time to specialize in your area, to train them to give personalized and high-level service. This really makes a difference in stores and can be a great trigger for increasing your sales.
In other articles, we’ve discussed the importance of suppliers for your business. They are its basis, especially when it comes to a dress boutique.
If you’re looking for reliable suppliers, probably you’ve heard some advice on how to choose them or how to manage your business relationships. Among all the tips out there, some are really bad and can jeopardize the quality and prestige of your dress boutique.
Here we share bad advice you can get about suppliers. Avoid them at all costs, so you can have a healthy business relationship and allow your dress boutique to thrive.
It is said that "cheap is expensive" and it's completely true.
It can be tempting to do business with the supplier that offers the cheapest products in the market and thus have a higher profit margin. But before doing so, it's very important that you analyze why they sell their items at such a low price. Usually, this is because they are sacrificing something that is of utmost importance to a dress boutique: quality.
There are hundreds of suppliers that offer dresses that are pleasing to the eye, but they turn out to be of very poor quality. The fabrics are poor and the manufacturing is terrible.
If you want to have a reliable dress boutique where women want to buy and become loyal customers, you have to prioritize the quality of the dresses you sell, and for this, it's very bad advice to go for the cheapest supplier.
Just like the previous point. Quality takes time, so the suppliers that offer to have the products too quickly are usually doing something without too much care.
This is not a general rule, some suppliers can offer quality and speed at the same time, but ultimately it’s better to consider that the right dress supplier must have enough time to supply your stock.
It’s never good to put all your eggs in one basket, in this case, that all your stock depends on a single supplier.
The main reason is that if you have only one supplier and she fails you for some reason (time, company’s internal issues, etc.), your boutique may come down. Therefore, even if you’re pleased with a specific supplier, it’s important that you consider having more. The variety of suppliers (without exaggerating and having dozens) will make your boutique stronger.
Humility is an extraordinary quality. Even if you know what you want for your boutique, it's always good to take into account the experience of suppliers to make the business thrive. In other words: don't impose your ideas just because the store is yours, be aware of your strengths and weaknesses, and respect the opinion and expertise of your suppliers.
If you find a reliable supplier, it's time to start negotiating with her. To help you in the process, you can read our article with tips for negotiating with suppliers.
Many factors and decisions can make your dress boutique successful; without a doubt, one of the most important are your suppliers.
Having the right suppliers will help you to have constant sales because you will never lack stock and you will have the certainty that you can trust in their times of distribution and problem solving related to the dresses.
The fashion industry is quite competitive, so having the right suppliers can be the difference between success and failure.
Consider the following aspects that are essential characteristics that the products of your suppliers must have and that will make your dress boutique very attractive for customers.
With so many fashion stores that exist - both physical and online - new designs abound and the style that is now super trendy, may be totally forgotten tomorrow. Therefore, it's very important that your dress suppliers are innovative in their designs. It's good to have some iconic models that never go out of style, but women always want to look different, and if you have original designs and unique dresses, you'll be ahead of your competition.
A good recommendation on this topic is to try to build a base of loyal customers and keep them abreast of when new pieces arrive at your boutique. You can also ask for their feedback on the latest styles and designs you’re selling. This is useful for two things: to create stronger bonds with your customers and to know if the new dresses in your boutique have good sales potential.
Ok, you already have the most beautiful and original designs of the market, but what about their quality?
It's pointless to have the most glittery and eye-catching piece if it has a poor fit on the body, and the quality of the fabric and seams are poor.
Quality is as important as the design, so don't go only for the sparkle. Make sure that all the materials and making are of excellent quality.
Of course, the price is an essential factor to take into account. If your suppliers have good prices, you can get a better profit, at the same time that you can sell the dresses at a better cost for your customers.
If you are looking for suppliers for your dress boutique, read these tips that will help you find the best ones for your business.
