FASHION RETAIL / Jan 06, 2020

One of the best strategies to attract new customers and create loyalty in existing ones is organizing in-store events and promotions. It’s a way to surprise customers and let them know the treasures they can find in your boutique.

It is recommended to prepare an agenda at the beginning of the year so that events and activities can be planned in advance and communicated through your brand’s social media and communication channels.

There are so many opportunities to organize an event and get the attention of your customers, but the best times to “make noise” within the fashion industry are the following:

Beginning of a new fashion season

Spring, summer, autumn, and winter, every season of the year, comes with novelties in the fashion world, so each one is an ideal time to organize an event. A fashion runway in your store, where some of your best pieces are shown to the public, is a great way to catch the attention of new customers.

Before prom season

Prom season is exciting for dress boutiques. Hundreds of girls are looking for a new dress to wear at their big party of the year and your store must be ready for it.

Organize an event to show your prom dresses stock. Do it a couple of months before the season starts. It’s a great time of the year to show off and increase your sales.

Anniversaries and special dates of your store

If your store celebrates another year of its opening or an important moment arrives for your business, celebrate it big and invite your followers. It is one of the best moments to organize a fun activity and highlight your brand.

Clearance Sales

It’s very easy to organize special sales to liquidate the clothes that remain from past seasons. Offer those pieces at lower prices than usual, but take the opportunity to showcase your new clothing collections.

It’s an excellent strategy to create events to attract the attention of new clients and remind existing ones that you are there. Of course, the most important thing is to offer premium quality pieces in your boutique.

GLS dresses feature quality, designs and excellent prices. Send us a word and let’s do business together. We would embrace the opportunity to become your premier dress supplier.

FASHION RETAIL / Dec 19, 2019

According to different studies, acquiring a new customer is anywhere from 5 to 20 times more expensive than retaining an existing one. This data makes clear the importance that customer loyalty should have for a business.

But how do we get customer loyalty? Some strategies can help your clothing boutique build customer loyalty. Adapt them and always focus on your customers. Give them what they need and not just what you want.

Make use of the surprise factor

The surprise factor will help your customers perceive the difference between your store and the competition.

Offer them something new that will surprise them. It can be a last-minute special offer, some detail in their purchase, a note, some style advice, whatever is on your mind. The idea is that you get creative and surprise your customers every time they buy something from you. This will make all the difference.

Make them feel in a close and familiar environment

This is especially easy when it comes to a physical store since personal interaction incites closeness.

Make your customers feel as if they were talking with someone they know from a long time ago and who they trust. People come back where they feel comfortable and where they can ask whatever they want without fear of being judged.

Promote the feeling of belonging

All humans like to feel that we are part of something, whether it is a group or a community.

Make your customers feel that they are part of your store. Besides providing excellent service, make them part of your store improvements by asking for their comments and suggestions. You can also create a points program that gives them discounts and exclusive benefits.

Offer a great experience selling the best products

The relationship with your customers shouldn’t be limited only to money and products. Offer them a complete shopping experience.

For example, when buying a dress, offer your client a quick image consultancy, give her advice to take advantage of her figure or even take photos so she can see how she looks with that dress from different angles. Including a drink in this experience is also a good tip. Offering a complete shopping experience can create customer loyalty and will transform your customers into your best ambassadors.

Of course, the products you offer should be of the best quality, with excellent design and premium fabrics. GLS dresses feature quality, designs and excellent prices. We would embrace the opportunity to become your premier dress supplier.

Send us a word. Let's build customer loyalty together!

FASHION RETAIL / Dec 09, 2019

Do you want to sell premium designer dresses in your fashion boutique? Offering high-quality and unique designs at best prices will make more than one girl become your loyal customer.

We give you some tips that you should consider when choosing the best premium designer dresses for your stock. Take note and make your fashion business thrive!

Dresses for different special occasions

Variety is the key word. It’s what your customers look for.

Unless your dress boutique specializes only on a special occasion (for example, weddings), you should consider having dresses for different special occasions in your stock. Prom, gala, cocktail dresses, evening events, quinceañera, brides, etc. This way, the same customer can return to your store every time she needs a different dress.

Under the same line of variety, you should also look to offer different designs and styles for the same occasion, diversity of fabrics and colors.

Greater variety = more happy customers.

Make sure you have reliable suppliers

Suppliers are a key element for the success of clothing stores. Without the quality of their work, shipping punctuality and reliability in their processes, it's challenging for a boutique to operate properly.

There are tons of suppliers out there, but not everyone has enough seriousness and commitment to be loyal and reliable suppliers with whom to build a good and long business relationship. If you have a good supplier, don't let it go! And if you don't have it, get rid of it and keep looking for your best partner.

Pay attention to prices

Being premium designer dresses, the prices offered by suppliers can be high, which won’t allow you to have a good profit margin or even not have as many sales as you would like.

Premium designer dresses are not enemies of reasonable prices and proof of this is the offer we have at GLS.

GLS is a company that has been dedicated to the art of making premium dresses for years, produced with the most care, detail and quality control. Over time, our brand has established as one of the leading suppliers of special occasions dresses for retailers in and out of the United States.

If you’re looking for a dress supplier that offers high-quality and premium design, GLS is your best option.

Get in touch with us and start selling our dresses in your fashion boutique. We’d love doing business with you!


For some retail stores, it may be tempting to buy occasion dresses from a medium or low-quality supplier, because they offer low prices and reasonably attractive designs.

But think about it. How dependable is the dress going to be for your important occasion? We’ve heard too many stories of cheap occasion dresses causing a “wardrobe malfunction” on women’s most important events, causing unnecessary embarrassment and pain.  Are you willing to take the risk of experiencing a “wardrobe malfunction” during your important event?

Quite often, customers have the disappointing experience of going into a store where they see moderately "cool" clothes, but when they touch it, see it up close and put it on, they can feel the poor quality of both the fabric and the construction of the garment.

GLS is a company that has been dedicated to the art of making premium dresses at the best prices for retailers. We offer unique dresses of the highest quality at unbeatable prices.

These are the reasons why you should always consider selling only high-quality dresses in your boutique.

Last longer

High-quality clothing is made with care and good materials, so it is made to last and look flawless on your important occasion and for a long time thereafter.

It’s quite unpleasant to buy something and soon have to get rid of it due to its low quality. All shoppers have this feeling, so it will always be better to offer dresses that will do the trick during your important occasion and last a long time.

Fit better

Definitely, quality dresses have a better fit on the body. The fabrics will have the movement that they must have and will adapt to the shape of the body.

This is obvious from the first time that the dress is worn, which is usually when customers are in the store trying it on. If they see that it fits, they will want to take it home.

Create loyalty

If you sell high-quality dresses that last longer and fit better, you will automatically be creating loyalty with your clients.

Although you are the owner or manager of a clothing store, you have also been a buyer, and you will agree with us that you have surely returned to buy more than once to a store where they sell high-quality products, which you know will last longer and that will make you look great. That is the loyalty we’re talking about. People return to a store where they see the quality at a good price.

For all this, we’d love to become your premier dress supplier. We have everything: quality, designs and the best prices.

Send us a word. Let’s do business together!

FASHION RETAIL / Nov 11, 2019

When we talk about clothes, it’s undeniable that quality has been decreasing over the years.

In our global economy, priorities have changed. In the past, clothes were made to last for a truly long period of time. Nowadays, with changing fashion trends all the time, people expect clothes to be cheap, so they can buy every time a new trend comes out.

It’s not easy to find high-quality, fashionable clothes at good prices. As the owner or manager of a clothing store, this is exactly what you want to have in your display racks.

If you want to offer only quality pieces at your boutique, here we discuss some myths around the quality of clothing you can take into consideration when stocking your store.

Myth #1: The more expensive, the better quality

In theory, a high price tag should equal high quality, but this is not always the case.

Check in detail the clothes you want to buy and you will realize that many options with low prices can offer better quality than those with high prices. That is, when choosing your clothing suppliers, do not focus only on the cost of the clothes. First, analyze the clothes, the quality of the fabric and its construction.

Myth #2: A type of fabric is always created with the same quality

It’s common to think that textiles are always created equal. That is, satin is satin, and chiffon is chiffon, right? So they should always have the same quality, right? Wrong. The quality of a fabric can vary greatly depending on where it is manufactured.

So, don’t assume that because a dress is made with a certain fabric, it will be of good quality.

Myth #3: The same brand will always have the same quality

Unfortunately, no.

Some brands are great at making sweaters, but not dresses. All brands and designers have their strengths and weaknesses. Make sure you know those of your clothing suppliers, so you know what to buy from each one and don’t get unnecessary disappointments.

Let’s talk! At GLS we offer premium designer dresses of the highest quality at best prices. We would love to become the premier supplier of your dress boutique.

FASHION RETAIL / Oct 25, 2019

The best strategy for any retailer is to have suppliers that offer high-quality products at the best prices. This will stimulate sales as it offers the customer the benefit of premium quality at savings.

GLS is a company that has been dedicated to the art of making premium dresses for years. In the hands of our founder Gloria K, our brand has established itself as one of the leading suppliers of special occasions dresses for retailers in the United States, and globally.

Driven by passion and experience, Gloria creates dresses that fit wonderfully to different body types. They are produced with the most care, detail, and quality control.

If you’re looking for a high fashion, premium quality dress supplier, GLS is your best option.

GLS offers premium quality

Since the late seventies, Gloria has been immersed in the world of fabrics. Her in-depth knowledge about prime fabrics led her to found this company whose main focus is to create beautiful premium dresses that all women would like to wear.

In GLS’ history, the solid relations that Gloria built with the luxury brand production factories have been key, since these are the same manufacturing sites that today produce our fabulous dresses.

GLS offers unique designs

We know that the dress that a girl would wear for a gala event is different than for a cocktail party. That is why GLS has an immense catalog of dresses with unique designs that range from the most classic for reserved women to avant-garde for fearless girls.

The exceptional talent and fashion knowledge of our team derive in design options for all kinds of occasions: proms, weddings, XV años, gala, date night, cocktail, etc.

Stock your dress boutique with unique designs that you won’t find anywhere else with GLS!

GLS offers extraordinary prices for retailers

Dollar sign

You might be thinking that as we make unique, premium quality dresses, our prices are non-friendly. Wrong! At GLS, we deliver dresses with the utmost attention to detail and quality that meet luxury brand standards but without the high-priced tag.

We want to offer the best option for retailers, that's why our dresses are unique, of the highest quality, and at unbeatable prices.

Let's talk! We'd love to become your premier supplier of premium designer dresses.

DRESS TRENDS / Oct 07, 2019

As the owner or manager of a dress boutique, you should always have the most sought after options for customers. In the case of bridesmaid dresses, we know that there are tons of choices, but, like everything in fashion, there are certain styles that never go out of style and that brides always look for so that their dear partners in crime look beautiful in that special day.

Planning on time the stock you want to have available for the wedding season will give you the lead over other stores, as it will allow you to calmly search and choose the best options with your dress suppliers.

So, check out these bridesmaid dress styles you should have in your boutique.

Simple and charming

Get the look: style GL2816 | High-Neck Chiffon Ruched-Bodice A-Line Long Dress

Sometimes the most beautiful and elegant dresses are the simplest. In 2020 plain dresses, without extravagant fabrics, rhinestones or complicated designs will be on great trend. Make sure to have different models in your boutique, both in light and dark colors to meet the diverse preferences of your clients.

Classic but in a trendy color

Get the look: style GL2824 | Chiffon Ruched Sweetheart Long Dress

For the most reserved girls, you should always have a classic option. But, classic doesn’t mean boring or anti fashion. Colors like baby blue, sage green and champagne will continue in trend in 2020, so none of these tones should be out of your boutique stock.

Short and fun

Short Homecoming Cocktail Dress

Get the look: style GS1622 | Embroidered Applique Bodice V-Neck Chiffon Short Dress

Although we are used to long bridesmaid dresses, there are always girls who prefer to go out of the conventional and wear a more fun, fresh and relaxed look. A short dress gives them all of that.

Get ahead of other fashion stores, ordering on time your boutique’s stock for the wedding season.

FASHION TRENDS / Sep 20, 2019

The end of the year is just around the corner and with it comes a ton of parties and celebrations with family, friends and colleagues at work. What does this mean in the fashion business? That a lot of people, especially women, will be looking for the perfect outfits to look flawless in each of their events.

Is your dress boutique ready for the end of the year parties? Now it's a right moment to order with your suppliers the pieces that will be key for Christmas, New Year and other holiday celebrations.

Here are 3 types of dresses that you will want to have in your boutique for the holidays' parties.

1. Sparkling navy blue

Glitter Navy Off Shoulder Short Dress

Get the look: style GS1626 | Off-the-Shoulder Glitter Mesh Short Dress

Navy blue is one of the favorite colors at Christmas and New Year. Not all girls like to be so obvious wearing a red dress (the classic Christmas color), so this shade of blue goes into the game with style.

If we add some sparks and fun fabrics to the color, the result is a dress that every girl will want to wear at her end of the year parties.

2. Elegant in trendy colors

Get the look: style GL2812 | Embroidered Bodice Chiffon Long Dress

During the holiday season there are events with stricter dress codes, so dresses with a touch of elegance are also very popular.

Stock your dress boutique with elegant options but in trendy colors, such as champagne. This tone has had a boom in recent seasons and the latest fashion shows revealed that it will continue to be so. Besides, it’s a color that looks great to receive the New Year.

3. Simple and dark

Get the look: style GL2816 | High-Neck Chiffon Ruched-Bodice A-Line Long Dress

Dark colors are also widely used during the holiday season. Break out of the mold and don’t go only for black options, as there are other beautiful and elegant dark colors like wine or burgundy.

In addition, some women always prefer a simple dress, without flashy fabrics or glitters. So to pamper all your clients, make sure to also have simple dresses in dark colors in stock.

FASHION RETAIL / Sep 19, 2019

New York Fashion Week is over and, like every year, it’s a time where the top trends that will be present during spring and summer come to light.

This event is considered the most important in the fashion industry, so, everything that happens there has a great echo in fashionistas who always want to be on-trend.

As the owner or manager of a fashion store, you must keep up with the trends that will be present in the coming months. Time flies and spring will arrive soon, so we want to share with you the spring/summer 2020 fashion trends that you should definitely consider having your fashion store up to date.

Trend color: Orange

Orange Strapless Long Dress

Get the look: style GS1011 | Strapless Sweetheart High Low Dress with Ruched Bust and Over Skirt

While soft tones such as sage green, champagne, baby blue and blush have been the kings of the 2019/2020 fall/winter season, spring and summer are another whole story.

The season of flowers, sun and clear skies will be filled with vibrant colors. Orange will be stellar, but yellow and fuchsia will also have a fabulous presence. Wardrobes will be flashy and joyful with these fun colors.


Printed Green Bodice Dress

Get the look: style GL2245 | Off-The-Shoulder Floral Print Long Dress with Sheer Back

Prints are back in all their versions: floral, animal print, geometric, polka dots, you name it!

It may seem a bit obvious to use floral prints in spring, but that's what will be on-trend, so, welcome all possible prints!

Boho-chic looks

Boho chic outfit

Although the boho-chic style has been present in fashion for some time now, in spring-summer 2020 it will come stronger.

Relaxed, but very feminine looks that are ideal for the sunny season.

Sexy but classy

Get the look: style GS2834 | Beads Accented Sweetheart Neck Glitter Mesh Short Dress

In our article about the dress trends that every girl will be wearing in 2020, we talk about seeing a lot of skin.

In New York Fashion Week this was confirmed. So, front and back necklines, miniskirts and lace details will be super trendy throughout the spring and summer. Of course, everything with style and class.

Oversized sunglasses

If your store also sells sunglasses, you should know that the oversized style is what everyone will be looking for. Don’t stay out of the trend; prepare your boutique with a fun collection of large sunglasses.

FASHION TRENDS / Sep 04, 2019

In terms of fashion trends, 2020 will be coming with a lot of surprises.

In the most recent fashion shows it's been clear what the main trends in dresses will be for 2020. From colors that usually go unnoticed to styles that seemed stored in the wardrobe, there's no doubt that new year means new styles.

Check out the dress trends that are coming strong in 2020 and prepare your fashion boutique to impress your clientele.

Long white dress

White v- neckline open back with slit long dress

The white dress is not just for brides and this will be more than evident in 2020. Once again, the most famous fashion shows are the ones to blame for this trend that will be present throughout the year.

A fever for white dresses is coming, and they'll be the perfect outfit for all kinds of events: proms, galas, anniversaries, etc. However, we're not talking about any type of white dress. We’re talking specifically about long white dresses, so consider having several models in stock.

Skin everywhere

Backside of Burgundy Sequin Short Dress

Get the look: style GS1909 | Ruched Side Sweethearted Sequin Bodycon Dress w/ Criss-Cross Corset

In 2020 we will see a lot of skin. It's the trend: crop tops, cut-out dresses, spaghetti straps, and naked backs.

The skin will become the protagonist and for this, girls need dresses that let them show it elegantly. Do you already have in your stock dresses that show some skin in a fun but classy style? If not, it's time to order them from your suppliers.

Mini dress for evening events

Backside of Silvery Blue Short Dress

Get the look: style GS2856 | Cut-Away Shoulder Glitter Crepe Bodycon Dress

The mini, fun, flirty, and avant-garde cocktail dress will be the favorite option for evening events in 2020.

Don't worry, long dresses will continue in the hype, especially white ones, as we’ve already mentioned. However, the trendiest girls will want to wear mini dresses for their evening events. Give a boost to your inventory with a good selection of mini dresses in all kinds of colors and fabrics.

These three dress trends are coming strong in 2020. Carefully planning the stock that your store will have during the year is key to having your current customers happy and attracting new ones.

FASHION TRENDS / Aug 30, 2019

Wedding dress trends for 2020 have arrived!

As the owner or manager of a bridal shop it’s important to be aware of them in order to include them in your inventory, and thus satisfy the requests of your clients who arrive in search of the latest trends.

Keep reading, as in this article we’ll highlight 3 trends that have taken over the most exclusive fashion shows, and that in 2020 every bride will want to wear.

Trend #1: lace wedding dress

Lace mermaid wedding dress

Get the look: style GL2689 | Beads Embellished Mermaid Layered Hem Wedding Gown

Once again, lace wedding dresses are the absolute star of the wedding season.

We’ll see lace on the top, on the skirt, on the neckline, on the arms and making a fabulous match with transparencies.

The fancy detail of the year: the combination of lace and tulle that gives an airy and romantic look.

In addition, this year we’ll have more structured and thicker fabrics than in previous seasons.

Feathers, rhinestones and sequins return to give a vintage touch to the bridal look.

Trend #2: the Meghan Markle euphoria

White Three Quarter Length Sleeves Wedding Gown

Get the look: style GL2592 | Embroidered Mesh Mermaid Wedding Gown w/ V-Back

Yes, although Meghan Markle's wedding with Prince Harry was in 2018, the euphoria for the wedding dress that the Duchess of Sussex wore is still in trend and will continue at the 2020 weddings.

Simple lines, minimalist designs and the purest white color. Satin dresses or silk veil. Simplicity and elegance at its finest.

Trend #3: bare back

cut-out open back lace A-line wedding dress

Get the look: style GL1804 | Illusion V-Neck Embroidered Mesh Wedding Gown w/ Sequin Lining

Every year, backless wedding dresses are one of the big favorites. They’re sensual and delicate at the same time.

The back neckline can be quite pronounced, or low enough to show the skin with style.

Sleeves also come strong in the bridal season, so having wedding dresses with both trends (bare back and sleeves) in your boutique will be a fantastic option for brides-to-be.

FASHION TRENDS / Aug 21, 2019

For any dress boutique, it’s essential to know the fashion color trends of the season and have pieces of those tones in their inventory.

Every year, the fashion shows of the most recognized brands in the world dictate the trends in colors. And while shades like black never go out of style, there are others like sage green that are all the rage and all the girls want to use it. Therefore, it’s recommended to be aware of the color trends and display them in the shop windows.

This fall-winter season, the big names in fashion refuse to see all gray or all black. Instead, they have given a leading role to soft colors that will brighten the last season of the year.

It’s time to prepare your fashion boutique for the fall-winter season 2019/2020. These are the color trends.

1. Sage green

Sage Green Bridesmaid Dress

Get the look: style GL2816 | High-Neck Chiffon Ruched-Bodice A-Line Long Dress

Soft colors will be essential throughout the fall/winter season, and the tone that all eyes are on is sage green.

This green is elegant, soft, and fresh, and thanks to its subtle gray notes, it’s very easy to combine. It had an important presence throughout the nineties when fashion icons like Princess Diana used it. Now it’s back and stronger than ever.

2. Baby blue

GS1995 Backside of Baby Blue Short Dress

Get the look: style GS1995 | 3D Floral Applique Embellished Glitter Mesh Sweetheart Short Dress

Another soft tone that's already trending this 2019 is baby blue.

Seen in top fashion shows, this blue gives a luminous touch to any wardrobe and is perfect for daytime events.

3. Champagne

Get the look: style GS2834 | Beads Accented Sweetheart Neck Glitter Mesh Short Dress

Neutral colors are always among fashion favorites, as they are versatile and so easy to use.

After appearing at major fashion shows of late, champagne was very popular in the summer and will continue for autumn and winter. Champagne is ideal for a one-color look, or to create an explosive combination with brick-red accessories.

4. Blush

GL1992 Backside of Blush Satin Long Dress

Get the look: style GL1992 | Satin V-Neck Sheer Side A-Line Long Dress

We’ve said it... soft colors are leading this fall/winter season.

Among the pastel colors, blush can’t be overlooked. It has had a significant presence since spring. It’s versatile, timeless and fits all skin tones.

5. Mauve

Get the look: style GL2824 | Chiffon Ruched Sweetheart Long Dress

Major players in the fashion industry have stated that mauve is one of the colors that will have a huge presence in the season. It’s a perfect hue to break with all of fall and winter fashion rules.

FASHION RETAIL / Aug 16, 2019

The point of having a clothing boutique is selling and generating revenue. It’s not enough to only have beautiful clothes in the window display, or that the store has a good location (although this helps a lot). As a manager or boutique owner, you have to look for strategies that help the business generate more revenue.

We recommend brainstorming with all the ideas that come to your mind, no matter how crazy they may seem. Perhaps one of them may lead you to really stand out from your competition and be more attractive to customers. But, while that happens, we want to give you some tips that you can put into action immediately.

Let’s start from the point that you’re already operating a clothing boutique, maybe for years now, and you want to increase its revenue.

Diversify your offers

It's important never to stop diversifying the offer of products at the boutique, but without reaching the point of being a store that sells everything. Under the same line that your store currently has, expand the categories of your products.

For example, if your clothing boutique has always focused on day-to-day pieces, including party dresses might be a good idea and could help capture new customers' attention.

The goal is to give reasons for wanting to visit your store frequently.

Create a loyalty program

The idea behind loyalty programs is to retain current customers and convert them into frequent clients. It takes less time, effort and money to do this than attract new customers.

Besides, we all love to feel special and that we belong to a community. In this case, it's belonging to the community of your best clients.

In your loyalty program, you can offer points, special discounts, access to exclusive collections and everything you can think of. Let your imagination fly and create an original loyalty program that makes you stand out from your competition.

Really know your customers

We already have talked about the importance of market research in other article. It will help you to understand your customers better, to know what they want, what goes through their minds and how their relationship with clothes is.

A serious mistake is to think that you know well who your customers are, without really having data to support it. Get down to work, do market research and take advantage of all the information (good and bad) that you get from it.

Be an expert

As a customer, there’s nothing better than feeling that we’re buying from a specialist. In your case, it is clothing, and that’s why it’s important that when customers enter your store, they feel that the persons who are helping them really know what they’re talking about.

This leads us to your staff training. Invest and dedicate time to specialize in your area, to train them to give personalized and high-level service. This really makes a difference in stores and can be a great trigger for increasing your sales.

FASHION RETAIL / Aug 04, 2019

Making your mark in the ultra-competitive world of fashion is not easy; but it’s totally possible if one of the most essential aspects isn’t overlooked: brand promotion.

It’s no secret. The key to the success of any business is to work in a consistent and disciplined manner.

If you want to have more successful brand communication and increase your sales, take a look at these simple tips to promote your fashion boutique.

Have a website full of personality

Websites remain essential for brands. Having a good site that grabs the visitor's attention in less than 7 seconds is key.

To achieve this, you must give your brand a personality. Make the tone of communication and design revolve around the public your products are targeting.

Photographs are essential to get the attention of your potential clients, so make sure you have striking good-quality images.

Blogs have also become an essential tool to attract and retain customers. Start a brand blog and turn it into a fun and useful communication channel for your target audience.

Become the king of social media

Social media has revolutionized the way of marketing and reaching customers. However, the key is to produce content on a regular basis and understand the difference between each social media channel.

Creating content for Facebook, Instagram or YouTube is not the same. Each one has its own codes and styles, and users are different because their way of consuming content is different.

So, become the king of social media by learning the specific techniques of each one of them and by dedicating time to produce content. But, once again, it will do no good if you publish an incredible post today but don’t come back to publish anything in three weeks. Consistency is the basis for an active and successful social media channel.

If you don’t have time or prefer to leave social media in the hands of professionals, you can also hire a digital marketing agency to do this.

Offer memorable packaging

The packaging in which you give or send your products says a lot about your brand. It can be the difference between wanting to buy again in your store or not.

A beautiful package is a great way to make your brand memorable and will make your customers want to share photos of their new purchase on social media.

Hire a designer and create together a package that is cheap to produce, environmentally friendly and totally memorable. Let your imagination fly, brainstorm, ask your friends and customers, and you’ll see that you can easily create unique and distinctive packaging for your brand.

FASHION RETAIL / Aug 02, 2019

Digital marketing has become an essential tool for any type of business. As the owner or manager of a fashion boutique, you’re probably already using some digital marketing tools on social media; if not, we recommend that you start right now.

Digital marketing will help you reach your target customers easier, learn about their preferences, create engagement, spoil them with promotions (with the idea of ​​creating awareness and loyalty) and track everything to determine if you’re going on the right path or if you should try any other strategy.

Whether or not you have a digital marketing plan in social media, here we share 5 strategies that will help you increase sales of your fashion boutique.

Launch holiday promotions

During the holidays, it's easier to capture the attention of potential customers. According to the season of the year, you can launch promotions and different incentives to buyers through your brand's social media.

Think about Christmas and New Year's season; it's an excellent time to sell clothes, accessories and all kinds of things related to fashion. You can come up with a full week of promotions in which one day you cut prices of dresses, the next day of shoes, the third day of accessories, and so on.

Prom season is an excellent time to sell party dresses, so start with a promotion campaign during Easter.

Run an Instagram giveaway to grow your brand’s awareness and the size of your community

Instagram giveaways are quite successful because in just a couple of days, the size of your community can grow considerably with quality followers.

The dynamic can be very easy: ask your current Instagram followers to post a comment on why they want to win the giveaway and tag three friends who may also want that gift. Those friends can also compete for the giveaway and for that they must start following you and tag three other friends. And just like that, you create a new chain of quality followers who may be interested in buying your products.

Send birthday coupons

We all love to be congratulated on our birthdays. With this in mind, be sure to send a birthday e-card to your customers and include a discount coupon as a birthday gift from your store. The chances that customers want to use that coupon as part of their birthday celebrations are quite high. In addition to a possible sale, you will be creating loyalty.

Start a blog

If you don't have a fashion blog yet, we recommend that you start it as soon as possible. If you already have it, then continue posting valuable articles regularly.

Blogs are an excellent tool to promote your products through useful, practical and interesting information for your customers.

Keep your blog posts short, sweet and to the point, which is what digital readers are looking for today.

Use social media targeting benefits to your advantage

Facebook, Instagram, and Twitter make it really easy to find the people who most likely want to buy your products.

With the tools of these social media, you can target your advertising campaigns and make them quite successful. For example, if you want to sell prom dresses, you can direct all marketing efforts to girls between 16 and 18 years old who live a certain radius away from your store. You can also choose the interests of the people to whom you want to target your ads and even focus on friends of people who are already following your brand on social media.

The possibilities are endless and they all play in your favor. You just have to take advantage of them to improve and increase your sales.

FASHION RETAIL / Jul 26, 2019

In an ideal world, you would be able to manage a fashion boutique based on your personal taste and on what you exclusively want to put in your window display. However, in the real world, it doesn't work that way at all.

If you want your store to thrive and become a successful business, you have to manage your inventory based on local market factors and customer behavior.

But, of course, you don't have a crystal ball nor can you read the minds of customers. And you might think that many decisions must be made by instinct or assumptions.

This is precisely why market research is essential. It helps eliminate much of that uncertainty, helping you to better understand your target customers, your competition, your products and the industry in general. When you know all this, your fashion boutique has much more chances of success.

In a nutshell: market research collects the information you need to know about the needs and preferences of customers, helping to understand why they want (or don't want) to buy your products.

Use market research to learn about your client's mindset

Knowing your target customers' mindset will help you offer them items that go according to their values, taste and needs.

Find out who your customers are, what style of clothes they like to wear and how they feel reflected in their fashion choices.

The fashion world and trends change all the time

If there's an industry that is continually changing, it's fashion. So, the key to successful market research in the fashion world is keeping in mind that it never ends.

Just because you do market research now, doesn't mean you don't have to do it again — quite the opposite. A lot can change in 1 year or just a few months, so it's best to do market research on a regular basis. Adopt it as one of the permanent tasks within the management of your fashion boutique.

How to do market research?

A lot of companies prefer to hire professional services for market research, which is very good. But, if you prefer to do the research yourself, this is how you can do it:

  • ▸ Customer opinions and reviews: analyze what people say about the products you sell and about your competition. This is especially easy to do with the reviews that people write on Facebook business pages. Take the time to read what customers write on your own page and your competitors’ pages.

  • ▸ Customer surveys: you can do them via email or in your store. You’ll be surprised by all that you can learn from them.

  • ▸ In-depth interviews: ask your clients if they allow you to call them one day to have an in-depth telephone interview. That will be your opportunity to ask them everything you want to know about their shopping habits, relation with fashion, etc.

  • ▸ Sales records: an excellent option to learn more about your market is to review the information of customers and sales that you already have in your records.

  • ▸ Talk with your employees: your staff has privileged information about the behavior of people who enter your store (whether they buy something or just come in to see). Talk with your employees and ask them which are the most frequent questions of the customers, or the behavior they observe, such as customers spending more time looking at specific items, or showing interest or displeasure.

FASHION RETAIL / Jul 13, 2019

If you own or manage a clothing boutique, it’s very likely that you’re constantly seeking to maximize the profit margin you have.

Being able to increase the profit margin, which is the difference between gross income and expenses, will allow you to do many things with your business, such as exploring new lines of products, thinking about an expansion, or implementing improvements that will benefit your short, medium and long term profitability.

Take into account the following ideas to create a comprehensive plan that allows you to have a higher profit margin in your clothing store.

Reduce costs in your store

Increasing the selling price of your products to improve your margin is usually not the best idea, as this could lead you to lose a considerable number of customers.

A good solution is to adopt simple but effective schemes that can make a real difference in the costs you have. For example, it’s essential to have good employee handling and well-planned inventory management. The reduction of packing costs for shipping orders or the stored goods can reduce the seemingly harmless expenses.

Also, the selection of your suppliers and the relationship you have with them are crucial, because they can help you improve costs, get discounts or give you benefits that will improve the profitability of your store.

Do a revaluation of the prices at your store

It’s important to have a balance between the manufacturer's suggested retail price (MSRP) and the price that customers are willing to pay.

Make a revaluation of the prices you currently have and create a strategy. One idea is to put "premium" prices on items that are used once in a lifetime, such as wedding dresses or prom dresses; and that the rest of your products keep competitive and attractive prices for your customers.

Offer an extra that doesn’t cost you anything

Speaking of a fashion store, you can offer personalized style advice when your customers are shopping, and charge for it. So you can go from selling just a dress, to selling a dress plus a consultancy.

Also, many customers are willing to spend a little more in stores where they know they’ll receive extraordinary service. If your store starts to be known for the quality of its customer service, you can increase your prices and obtain a higher profit margin.

FASHION RETAIL / Jul 03, 2019

As the owner or manager of a fashion boutique, it’s easy to get discouraged and frustrated when sales are low or when you don’t receive enough visits to your store.

At times like these, you need to know some tips and strategies that will help you get your store back on track to increase sales and make it a thriving business.

Here are 7 tips that you can easily implement and that will improve the sales of your boutique.

Give people a reason to visit your store

One of the main things you can do to promote your store is to give people a reason to visit it.

Whether you organize a private event, offer products that’ll be available only for a limited time or you distribute online coupons that can only be used in your physical store.

Focus on the way you sell

Of course, it’s crucial that you have quality suppliers with excellent products, but also the customer service and the way in which you sell is very important for the success of your store.

Train your staff to be friendly and helpful with customers at all times, improve your refund policy, and be accessible on social media. In a nutshell, offer an extraordinary complete experience for your clients.

Building this type of customer service may cost a bit more in the short term, but it’ll help you have a very healthy final balance with happy and loyal customers.

Never stop analyzing

Analyze your sales or the absence of them; of previous days and even of previous years. Analyze the products you have in inventory and the sales of each of them. Also analyze your competition, your customers and your employees. All that analysis will help you determine what you can do to improve your sales, your marketing strategies, the performance of your employees and even yours. Never stop analyzing.

Motivate your customers to pre-order

If you sell prom dresses, be sure to do an advertising campaign in which customers feel that time and inventory is limited and that it’s best to buy or order their dresses in advance.

The feeling of limited time and limited edition motivates buyers to act, as they won’t have the opportunity to obtain those products at another time of the year, or at least not in the same way.

Be locally relevant

As much as possible, get to know in-depth the community in which you operate. This will help you find marketing and awareness ideas with which local people will connect more easily.

Organize events

If possible, organize at least one event per month in your store. Events can attract visitors and fill your boutique with potential customers.

For example, you can organize a fashion show, a makeup class or a personal style course. The idea is to offer an event related to your fashion store and provide something of quality to attendees who can become customers.

Tell a visual story in your window display

If your store is in an area with a lot of pedestrian traffic, create a beautiful window display that tells a story. From the outside, your store should invite people to go in.

A well-designed window display attracts the curiosity of customers and encourages purchase.

FASHION RETAIL / Jun 24, 2019

The relationship with your suppliers is an important aspect not only for the success of your business but also for its growth.

When trying to grow your business, it’s important to maximize each advantage, and you are likely overlooking the extra benefit you can get from your suppliers.

Remember that the companies to which you buy products and services can be potential partners, because, if your business grows, they also benefit as you’ll be able to buy more, so your success is in the interest of both.

If you have a good relationship with your suppliers and you are known for paying on time, they could increase your available credit and give you more time to pay, which can get you out of a hurry if you are in a moment of low cash flow.

Turn Your Suppliers into Partners for Your Business Growth

We recommend that you reflect on what you expect from each of your suppliers. There may be hidden opportunities for you, and that can be very beneficial for your business.

Also, certain aspects can help you identify if a supplier is helping your business grow or not.

Innovation and Improvements

If your supplier is not growing and improving her offer for you, you’re not getting continuous value from her. She is an expert in her field and should have the potential to innovate her work to offer you better products.


A supplier that’s working to grow your business should offer advice based on what you really need and not only what you want to hear.

Beyond Expectation

If your supplier exceeds your expectations without your pressure, it’s worthwhile to develop and consider her as a partner for important projects.


Time is worth gold, and that’s why your supplier must give the necessary time and attention to your business, to know how it’s going, and what its needs are.

The best suppliers are those who are continuously giving you new ideas and suggestions to improve your business. There is much to be gained by having a stable supplier base, as long as they help you grow by improving aspects of the business.

The stability and support of your suppliers are essential when you are growing, or your business is seeing changes in the market.

So don’t go with suppliers just for the price. Consider the whole package of benefits to give a higher value to the business relationship. Also, reward proactive suppliers. They’re a great asset to your business!

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In other articles, we’ve discussed the importance of suppliers for your business. They are its basis, especially when it comes to a dress boutique.

If you’re looking for reliable suppliers, probably you’ve heard some advice on how to choose them or how to manage your business relationships. Among all the tips out there, some are really bad and can jeopardize the quality and prestige of your dress boutique.

Here we share bad advice you can get about suppliers. Avoid them at all costs, so you can have a healthy business relationship and allow your dress boutique to thrive.

Bad Tip #1: Go for the cheapest supplier

It is said that "cheap is expensive" and it's completely true.

It can be tempting to do business with the supplier that offers the cheapest products in the market and thus have a higher profit margin. But before doing so, it's very important that you analyze why they sell their items at such a low price. Usually, this is because they are sacrificing something that is of utmost importance to a dress boutique: quality.

There are hundreds of suppliers that offer dresses that are pleasing to the eye, but they turn out to be of very poor quality. The fabrics are poor and the manufacturing is terrible.

If you want to have a reliable dress boutique where women want to buy and become loyal customers, you have to prioritize the quality of the dresses you sell, and for this, it's very bad advice to go for the cheapest supplier.

Bad Tip #2: Go for the fastest supplier

Just like the previous point. Quality takes time, so the suppliers that offer to have the products too quickly are usually doing something without too much care.

This is not a general rule, some suppliers can offer quality and speed at the same time, but ultimately it’s better to consider that the right dress supplier must have enough time to supply your stock.

Bad Tip #3: Have a single supplier

It’s never good to put all your eggs in one basket, in this case, that all your stock depends on a single supplier.

The main reason is that if you have only one supplier and she fails you for some reason (time, company’s internal issues, etc.), your boutique may come down. Therefore, even if you’re pleased with a specific supplier, it’s important that you consider having more. The variety of suppliers (without exaggerating and having dozens) will make your boutique stronger.

Bad Tip #4: Impose your ideas

Humility is an extraordinary quality. Even if you know what you want for your boutique, it's always good to take into account the experience of suppliers to make the business thrive. In other words: don't impose your ideas just because the store is yours, be aware of your strengths and weaknesses, and respect the opinion and expertise of your suppliers.

If you find a reliable supplier, it's time to start negotiating with her. To help you in the process, you can read our article with tips for negotiating with suppliers.

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The purchasing process covers the period from the first communication with the supplier until the signing of the contract. The way to a successful negotiation with a supplier is a key step in this process and can be as simple as trying to get a discount on specific orders or improve the overall costs of the products.

Negotiating with suppliers has become essential because it allows companies to reduce their costs while increasing their cash flow and profit margin. For this, buyers must negotiate lower rates with suppliers while maintaining or improving quality and service.

A necessary step to optimize your purchases is negotiating with suppliers. Here are some tips that you can implement in your next business negotiations.


Building a lasting relationship with your suppliers is essential. Therefore, it's necessary to communicate and exchange ideas regularly with them. By staying alert to each other's problems and successes, the buyer can obtain excellent bargaining power during meetings.

Many buyers often make the mistake of remaining distant and cold, while, in general, when the person at the front is warm, friendly and smiling, suppliers are more inclined to make deals and negotiations.

Know your value in the eyes of the supplier

Without customers, all businesses die, so you need to determine the potential value that you represent for them.

For many companies, the cost of acquiring a new customer is high. They pay for advertising, marketing, shipping, packaging and many other expenses, just to be able to show a product. So, once there’s a potential big client in front of them, it’s in their best interest to make the necessary negotiations to strengthen that business relationship. For this reason, it’s important that you know your value as a buyer and that you make sure you let the supplier know.

Find mutual gains

It’s important to know the supplier's objectives to identify mutual gains during negotiation. In fact, if you can’t lower the price, you can find other benefits such as a guarantee period, a discount at the end of the month, faster shipping at no extra cost, etc. This can represent very important long-term benefits.

You can also offer to make larger down payments to get a better discount on your part. Suppliers also have accounts receivable just like another business owner, so getting a strong deposit (think over 50%) can be extremely attractive to them and will increase your bargaining power.

Help save money

Treating suppliers as partners is essential to the success of a business. Whenever possible, determine how you can work with your suppliers while saving them money or time. By understanding their business model, you can place orders efficiently, which should reduce costs for everyone. This point can be important in negotiations.

Be honest

Be honest with your suppliers. If you’ve received a more interesting quote from another supplier, let them know, but don’t lie. In the end, everyone in the industry knows each other.

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Many factors and decisions can make your dress boutique successful; without a doubt, one of the most important are your suppliers.

Having the right suppliers will help you to have constant sales because you will never lack stock and you will have the certainty that you can trust in their times of distribution and problem solving related to the dresses.

The fashion industry is quite competitive, so having the right suppliers can be the difference between success and failure.

Consider the following aspects that are essential characteristics that the products of your suppliers must have and that will make your dress boutique very attractive for customers.

✦ Innovative designs

With so many fashion stores that exist - both physical and online - new designs abound and the style that is now super trendy, may be totally forgotten tomorrow. Therefore, it's very important that your dress suppliers are innovative in their designs. It's good to have some iconic models that never go out of style, but women always want to look different, and if you have original designs and unique dresses, you'll be ahead of your competition.

A good recommendation on this topic is to try to build a base of loyal customers and keep them abreast of when new pieces arrive at your boutique. You can also ask for their feedback on the latest styles and designs you’re selling. This is useful for two things: to create stronger bonds with your customers and to know if the new dresses in your boutique have good sales potential.

Innovative designs

✦ Quality of the dresses

Ok, you already have the most beautiful and original designs of the market, but what about their quality?

It's pointless to have the most glittery and eye-catching piece if it has a poor fit on the body,  and the quality of the fabric and seams are poor.

Quality is as important as the design, so don't go only for the sparkle. Make sure that all the materials and making are of excellent quality.

✦ Price

Of course, the price is an essential factor to take into account. If your suppliers have good prices, you can get a better profit, at the same time that you can sell the dresses at a better cost for your customers.

If you are looking for suppliers for your dress boutique, read these tips that will help you find the best ones for your business.


Building a relationship of trust is vital for any business. In the first place, it may seem that the most important relationship is with the client. While the relationship with the client is crucial, a relationship that can suddenly go unnoticed and that is essential for a business to work is with the suppliers.

As we’ve mentioned in other articles, without serious and committed suppliers, there would be no inventory to sell. This is why, once you’ve found a good supplier, it's very important to create a trusting relationship with her.

To be competitive in retail, a successful relationship with suppliers is necessary. Of course, the relationship should mutually benefit, because together you can make each other’s business grow stronger and thrive.

Here are some valuable tips that will help you build a relationship of trust with your suppliers.

❒ Keep good communication with your suppliers

Communication is essential. If you like a product or service, let them know. Also let them know if you don’t feel completely satisfied with the quality of another. This will help providers understand what they are doing well and what they should improve, which will be beneficial for your store.

Also, carefully check the orders you receive and if something is not right, tell them as soon as possible; this way you will avoid misunderstandings later.

❒ Get to know them better

If you can, visit their facilities and learn about their procedures. This will help you know what their strengths and limitations are, which is very useful to establish the expectations of the business relationship.

❒ Comply with dates and times

If you and your suppliers have an established schedule, respect it. Also, don’t cancel or change the meeting dates. Just like you, they are working, and those changes can affect them. Time is worth gold for everyone, so meeting dates and schedules efficiently will make both parties feel much happier and satisfied.

❒ Submit your orders on time

Plan your boutique’s needs ahead of time. This will avoid running out of stock, will help your suppliers to meet their delivery times, and will allow volume purchases.

Knowing your suppliers’ inventory and production schedule is essential to do this, so make sure you know them from the beginning of your business relationship.

❒ Pay your suppliers on time

And of course, pay your suppliers on time. This promotes respect and trust, plus they will feel happy working with you and will want to continue doing it in the best way. Also, you will increase their goodwill and it’ll be easier to encourage future discounts or synergies that benefit both.

A business relationship based on trust, loyalty, and transparency leads to the success of companies and to enjoy a competitive advantage in the market.

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Do you own or manage a dress boutique? Congratulations! We are sure that you will do everything in your power to make it a thriving business.

Of course, the most important element for a dress boutique to work are its suppliers. Without them, there would be no inventory to sell. Also, and equally importantly, the success of your business can largely depend on the quality of your suppliers.

Are you worried about how to find the right suppliers for your boutique? Here, we will share with you some useful tips that will help you find the best suppliers for your dress boutique.

➤ Search online

Let’s go to the basics: an online search -you can find practically anything and everything on Google.

And while the big search engine will find almost any piece of information you ask, it can’t guarantee the quality and professionalism of the options offered. For that, it’s necessary that you make initial contact with the company and begin communication to get to know how serious it is, the experience it has in the industry and the quality of the products it offers.

➤ Communication is key

Communication with suppliers is vital to ensure a healthy and fruitful relationship.

It's useless to have a supplier with beautiful dresses, if communication is poor, because that will lead to operational difficulties, such as untimely delivery, lack of collaboration for business growth, unreliable customer service, and ultimately, and unsustainable relationship or even business failure.

Make sure that communication is transparent and efficient from the get go, and if it isn’t, it's time to say: next!

➤ Shipping times

Be strict with shipping times.

If the supplier is not meeting shipping times, let her know that the business relationship can end -you simply can’t run out of stock due to poor organization of your suppliers!

Customer satisfaction is key and a fundamental part of that is to have their choices in stock.

➤ Quality

In today’s day and age of online and other impulsive buying behaviors, customer returns are peaking. Thus, it is critical that you place a top priority on quality. The elements that make a quality dress includes materials, decorations, design, construction and fit. Selling a quality dress will keep customer returns low, and thereby enhance your boutique’s brand.

➤ Price, Margin and Price Protection

In addition to quality, price is also important. At the end of the day, you’re running your business to make money.  Don’t just go for the lowest priced product, but find a product that will leave your business with a reasonable margin. Also, in today’s competitive market, you will find cutthroat competitors that will slash prices with the primary purpose of outlasting their competition. Thus, it’s important to find a supplier that not only sets MSRP (Manufacturer’s Suggested Retail Price) Guidelines, but also takes measures to prevent violations against its MSRP Guidelines. The MSRP Guidelines are important to protect you and your supplier’s business health, brand and goodwill.

➤ Business Growth Collaboration

In today’s digital age, the opportunity for business growth collaboration is bigger than ever. Make sure you find a supplier that understands how to grow your business, wants to help you grow your business, and knows how to grow your business. Growing a dress boutique in a traditional business and marketing approach is here to stay as many consumers prefer to see and try on more detailed and expensive styles at a brick and mortar store. Growing a dress boutique in a digital business and marketing approach is growing rapidly, as much of today’s generation like to purchase simpler and less expensive styles online. Thus, it’s important that you find a supplier that knows how to grow your business with both traditional and digital methods. A smart supplier will work with you to grow your business, because by doing so, it will also grow their business.

➤ Talk with other retailers

An excellent way to find out how professional and serious a supplier is by talking with other retail stores that sell their products.

Do the research and talk with as many as you can. It’s better if they are far from your area, as they will not feel that you are their competitor.

➤ Take your time

Choosing suppliers for your dress boutique is a big and important decision, so take your time and be patient. All the time you spend will be well invested because with the right suppliers, your business will not only have a better chance at success, but it will have a reliable partner and asset.

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FASHION RETAIL / Jan 24, 2020

Customer service is vital for any business. Today, consumers have more options than ever, so the shopping experience they have and the way they are treated are huge differentiation factors and can make indifferent buyers enthusiastic fans of your business.

Therefore, customer service must be a priority at all times.

Tip # 1: Take note of your recurring customers and surprise them

Use a good CRM (Customer Relationship Management) that allows you to record customer details, such as contact information, purchase history and birthdays, among other things.

Once you have this information, make good use of it and surprise your recurring customers by reminding them every time they make a purchase, sending them a congratulation note on their birthday and even making a gift to them.

Recurring customers are the best types of buyers and really appreciate when they are remembered and pampered in a store. Make sure they know you're grateful for their purchases.

Tip # 2: Have a backup plan for stockouts

Of course, the best way to deal with stockouts is to avoid them altogether, but it can always happen that you experience a shortage of one or more items.

As a customer, it's quite annoying not to find the clothes that you want in the store, but that is when you have to have a plan and not only answer "I'm sorry, we no longer have it". You can recommend other items that can also work for the customer, or if your store has more locations, find out if the piece is in stock at any other location and offer to send it to the customer for free.

The idea is to turn an unpleasant situation into a positive situation.

Tip # 3: Establish a personal connection with customers

Find a way to connect with your customers through things you both have in common.

For example, you can perceive some taste similar to yours or hear that she is visiting a place that you love and use those points in common to have a pleasant conversation.

This can completely change the shopping experience and make the customer feel much more comfortable.

Tip #4: Help customers find the perfect product

Help your customers find what they need. You could accompany your client to the shelf where the item she wants is located instead of simply pointing it out. You can also present different items for her to compare them and make a better buying decision.

But, make sure you read your customers properly. Not everyone likes to have a seller with them all the time and prefer to see the items alone. If this is the case, you must give them their space. But, for those customers who need assistance, do everything possible to help them find what they need.

Tip #5: Establish procedures to treat dissatisfied customers

Train your staff to treat customers who are angry properly. Write down the procedures that must be followed so that your employees know what to do if something goes wrong with a customer and she gets upset.

Give them the authority to make product changes, provide additional items or issue returns without having to ask for approval from their superiors.